//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Internet"
~subject:"Mobile communications"
~subject:"Online-Marketing"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media usage"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet
Mobile communications
Online-Marketing
USA
Media usage
304
Mediennutzung
304
Deutschland
97
Germany
97
Social Web
40
Social web
40
Communication media
31
Kommunikationsmedien
31
Theorie
31
Theory
31
Consumer behaviour
26
Konsumentenverhalten
26
Media industries
23
Mediensektor
23
Market research
20
Marktforschung
20
Internet marketing
19
United States
19
E-commerce
18
Electronic Commerce
18
Information behaviour
17
Informationsverhalten
17
Mobilkommunikation
17
Fernsehen
15
Television
15
Online retailing
13
Online-Handel
13
Media effect
12
Medienwirkung
12
Elderly people
11
Fernsehwerbung
11
Public relations
11
Television advertising
11
Ältere Menschen
11
Öffentlichkeitsarbeit
11
Advertising effects
10
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
100
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
297
Aufsatz in Zeitschrift
297
Book section
100
Graue Literatur
86
Non-commercial literature
86
Arbeitspapier
58
Working Paper
58
Hochschulschrift
34
Thesis
30
Aufsatzsammlung
13
Collection of articles of several authors
13
Sammelwerk
13
Statistik
13
Statistics
12
Amtsdruckschrift
11
Government document
11
Collection of articles written by one author
5
Konferenzschrift
5
Sammlung
5
Elektronischer Datenträger
3
Case study
2
Conference proceedings
2
Fallstudie
2
Mikroform
2
Conference paper
1
Dissertation u.a. Prüfungsschriften
1
Forschungsbericht
1
Guidebook
1
Konferenzbeitrag
1
Market information
1
Marktinformation
1
Ratgeber
1
more ...
less ...
Language
All
German
51
English
49
Author
All
Albrecht, Carmen-Maria
2
Bauer, Hans H.
2
Döbler, Thomas
2
Fittkau, Susanne
2
Haber, Tobias E.
2
Kerner, Martin
2
Laband, Tom
2
Mevenkamp, Andreas
2
Neuner, Michael
2
Schenk, Michael
2
Schleuning, Christian
2
Silberer, Günter
2
Wetzig, Ralf
2
Abrams, Zoë
1
Ahn, Jae-hyeon
1
Alleman, James H.
1
Andreassen, Björn
1
Bachem, Christian
1
Bal, Anjali S.
1
Barmscheidt, Dirk
1
Bartl, Michael
1
Baye, Michael R.
1
Bernhardt, Jay M.
1
Bharadhwaj, Sivakumaran
1
Birkel, Michael
1
Bleakley, Amy
1
Boltze, Alexander
1
Book, Matthias
1
Brodie, Jackie
1
Buchanan-Oliver, Margo
1
Büttgen, Marion
1
Campbell, Colin L.
1
Cerno, Leonel
1
Chen, Yiling
1
Cheong, Pauline Hope
1
Cubbage, Jayne
1
Daems, Kristien
1
Daim, Tugrul U.
1
Dammler, Axel
1
Davis, Elisabeth
1
more ...
less ...
Published in...
All
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
8
Leitfaden Online-Marketing ; [Bd. 1]
6
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
3
Ökonomie, Qualität und Management von Unterhaltungsmedien
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Internet advertising : theory and research
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
2
Strukturwandel der Medienwirtschaft im Zeitalter digitaler Kommunikation
2
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
2
The behavioral enterprise
2
The interrelationship of business and communication
2
55plus Marketing : Zukunftsmarkt Senioren
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
1
Annual Marketing Research Conference : contributed papers, 1953
1
Business ethics and the electronic economy
1
Business ethics and the electronic economy : with 4 tables
1
China : new engine of world growth
1
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
1
Digital excellence : university meets economy
1
E-Business & Controlling : Einordnung, Umsetzung, externe Sichtweise, funktionales E-Controlling
1
Economic analysis of the digital economy
1
Electronic Commerce - Herausforderungen und Chancen für Baden-Württemberg : Workshopdokumentation
1
Frontiers of broadband, electronic and mobile commerce
1
Gender, culture, and consumer behavior
1
Governance of communication networks : connecting societies and markets with IT ; with 55 tables
1
Handbook of business practices and growth in emerging markets
1
Handbook of media economics ; Volume 1A
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
Information diffusion management and knowledge sharing ; volume 1
1
Information systems and management in media and entertainment industries
1
Innovationen im E-Business : die 5. Paderborner Frühjahrstagung des Fraunhofer-Anwendungszentrums für Logistikorientierte Betriebswirtschaft wurde am 10. April 2003 ausgerichtet...
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
1
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Kellogg on advertising & media : the Kellogg School of Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
100
Showing
1
-
10
of
100
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
2
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
3
Parental mediation of children's exposure to online media and advertising
Pelsmacker, Patrick de
;
Daems, Kristien
;
Moons, Ingrid
- In:
The SAGE handbook of marketing ethics
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012304835
Saved in:
4
Establishing a media literacy cognate at historically black colleges and universities : a comparative analysis of existing courses and potential of implementation
Cubbage, Jayne
-
2020
Persistent link: https://www.econbiz.de/10012169709
Saved in:
5
Study on consumer requirements for automotive infotainment systems
Kumar, Aswin Sampath
;
Daim, Tugrul U.
- In:
R&D management in the knowledge era : challenges of …
,
(pp. 163-221)
.
2019
Persistent link: https://www.econbiz.de/10012101484
Saved in:
6
Recent developments in mass media : digitization and multitasking
Wilbur, Kenneth C.
-
2016
Persistent link: https://www.econbiz.de/10011419949
Saved in:
7
Navigating natural monopolies : market strategy and nonmarket challenges in radio and television audience measurement markets
Greene, Hillary
;
Yao, Dennis A.
- In:
Strategy beyond markets
,
(pp. 367-411)
.
2016
Persistent link: https://www.econbiz.de/10011485206
Saved in:
8
Multi-screen viewing and contents : understanding connected TV
Diego, Patricia
;
Etayo, Cristina
;
Guerrero, Enrique
- In:
Information systems and management in media and …
,
(pp. 25-46)
.
2016
Persistent link: https://www.econbiz.de/10011627259
Saved in:
9
Searching for physical and digital media : the evolution of platforms for finding books
Baye, Michael R.
;
De los Santos, Babur
;
Wildenbeest, …
- In:
Economic analysis of the digital economy
,
(pp. 137-165)
.
2015
Persistent link: https://www.econbiz.de/10010529432
Saved in:
10
Medienwahl als medienökonomisches Problem : eine Analyse zum Einfluss visueller Stimuli auf die Auswahlentscheidungen auf Video-on-Demand-Plattformen
Lübke, Simon
;
Gräßer, Daniel
;
Dogruel, Leyla
- In:
Schnittstellen (in) der Medienökonomie
,
(pp. 323-338)
.
2015
Persistent link: https://www.econbiz.de/10014575417
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->