Recent developments in mass media : digitization and multitasking
Kenneth C. Wilbur (Rady School of Management, University of California, San Diego, CA, USA)
| Year of publication: |
[2016]
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|---|---|
| Authors: | Wilbur, Kenneth C. |
| Published in: |
Handbook of media economics ; Volume 1A. - Amsterdam : Elsevier, North-Holland, ISBN 978-0-444-62721-6. - 2016, p. 205-224
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| Subject: | Kommunikationsmedien | Communication media | Digitale Medien | Digital media | Online-Marketing | Internet marketing | Mediennutzung | Media usage | Multimedia | Beziehungsmarketing | Relationship marketing | Informationsverhalten | Information behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011419949