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subject:"Internet"
~subject:"Online-Marketing"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Media usage"
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Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
8
Leitfaden Online-Marketing ; [Bd. 1]
5
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Internet advertising : theory and research
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
2
Strukturwandel der Medienwirtschaft im Zeitalter digitaler Kommunikation
2
The behavioral enterprise
2
The interrelationship of business and communication
2
Ökonomie, Qualität und Management von Unterhaltungsmedien
2
55plus Marketing : Zukunftsmarkt Senioren
1
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
1
Annual Marketing Research Conference : contributed papers, 1953
1
Business ethics and the electronic economy
1
Business ethics and the electronic economy : with 4 tables
1
China : new engine of world growth
1
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
1
E-Business & Controlling : Einordnung, Umsetzung, externe Sichtweise, funktionales E-Controlling
1
Economic analysis of the digital economy
1
Electronic Commerce - Herausforderungen und Chancen für Baden-Württemberg : Workshopdokumentation
1
Frontiers of broadband, electronic and mobile commerce
1
Gender, culture, and consumer behavior
1
Governance of communication networks : connecting societies and markets with IT ; with 55 tables
1
Handbook of business practices and growth in emerging markets
1
Handbook of media economics ; Volume 1A
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
Information diffusion management and knowledge sharing ; volume 1
1
Information systems and management in media and entertainment industries
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
1
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Kellogg on advertising & media : the Kellogg School of Management
1
Marketing in the new global order : challenges and opportunities
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
1
Modelle im E-Business
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ECONIS (ZBW)
86
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1
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
2
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
3
Parental mediation of children's exposure to online media and advertising
Pelsmacker, Patrick de
;
Daems, Kristien
;
Moons, Ingrid
- In:
The SAGE handbook of marketing ethics
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012304835
Saved in:
4
Establishing a media literacy cognate at historically black colleges and universities : a comparative analysis of existing courses and potential of implementation
Cubbage, Jayne
-
2020
Persistent link: https://www.econbiz.de/10012169709
Saved in:
5
Study on consumer requirements for automotive infotainment systems
Kumar, Aswin Sampath
;
Daim, Tugrul U.
- In:
R&D management in the knowledge era : challenges of …
,
(pp. 163-221)
.
2019
Persistent link: https://www.econbiz.de/10012101484
Saved in:
6
Recent developments in mass media : digitization and multitasking
Wilbur, Kenneth C.
-
2016
Persistent link: https://www.econbiz.de/10011419949
Saved in:
7
Navigating natural monopolies : market strategy and nonmarket challenges in radio and television audience measurement markets
Greene, Hillary
;
Yao, Dennis A.
- In:
Strategy beyond markets
,
(pp. 367-411)
.
2016
Persistent link: https://www.econbiz.de/10011485206
Saved in:
8
Multi-screen viewing and contents : understanding connected TV
Diego, Patricia
;
Etayo, Cristina
;
Guerrero, Enrique
- In:
Information systems and management in media and …
,
(pp. 25-46)
.
2016
Persistent link: https://www.econbiz.de/10011627259
Saved in:
9
Medienwahl als medienökonomisches Problem : eine Analyse zum Einfluss visueller Stimuli auf die Auswahlentscheidungen auf Video-on-Demand-Plattformen
Lübke, Simon
;
Gräßer, Daniel
;
Dogruel, Leyla
- In:
Schnittstellen (in) der Medienökonomie
,
(pp. 323-338)
.
2015
Persistent link: https://www.econbiz.de/10011389082
Saved in:
10
Searching for physical and digital media : the evolution of platforms for finding books
Baye, Michael R.
;
De los Santos, Babur
;
Wildenbeest, …
- In:
Economic analysis of the digital economy
,
(pp. 137-165)
.
2015
Persistent link: https://www.econbiz.de/10010529432
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