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subject:"Internet marketing"
~accessRights:"restricted"
~isPartOf:"The journal of product & brand management"
~subject:"New product development"
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Internet marketing
New product development
Customer integration
15
Kundenintegration
15
Brand management
14
Markenführung
14
Beziehungsmarketing
12
Brand image
12
Consumer behaviour
12
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12
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Relationship marketing
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9
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8
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8
Online-Marketing
8
Brand co-creation
7
Brand loyalty
4
Markentreue
4
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4
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3
Co-creation
3
Viral marketing
3
Virales Marketing
3
Betriebliche Wertschöpfung
2
Brand communities
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Value creation
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Advertising effects
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Anti-Branding
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Behavioral branding
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Bibliometric analysis
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Kennedy, Eric
2
Amelia, Maria Veronica
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Augusto, Mário Gomes
1
Bendoni, Wendy K.
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Bilgram, Volker
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Dwivedi, Yogesh Kumar
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Füller, Johann
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Guzman, Francisco
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Hughes, Mine Üçok
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Jevons, Colin
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Langaro, Daniela
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Lo, Pei-San
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Merrilees, Bill
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Nascimento, Rita
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Ooi, Keng-Boon
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Pehlivan, Ekin
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Pongpaew, Wimmala
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Speece, Mark
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St. Davčik, Nebojša
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Stefuryn, Maryana
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Tan, Garry Wei-Han
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Theadora, Clarissa
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Tiangoongnern, Leela
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The journal of product & brand management
Journal of business research : JBR
49
Research policy : policy, management and economic studies of science, technology and innovation
18
Journal of retailing and consumer services
15
International journal of innovation management
12
The journal of product innovation management : an international publication of the Product Development & Management Association
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
SpringerLink / Bücher
10
Technological forecasting & social change : an international journal
9
Technovation : the international journal of technological innovation, entrepreneurship and technology management
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of engineering and technology management : JET-M
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : MM
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of strategic marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing intelligence & planning
5
The journal of business & industrial marketing
5
The service industries journal
5
Electronic markets : the international journal on networked business
4
IEEE transactions on engineering management : EM
4
Innovation: organization & management : IOM
4
International journal of production economics
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Managing innovation in a global and digital world : meeting societal challenges and enhancing competitiveness
4
The journal of brand management : an international journal
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
European journal of innovation management
3
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
International journal of innovation and technology management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of production research
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
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1
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
2
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
3
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
4
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
5
Social presence and customer brand engagement on Facebook brand pages
Pongpaew, Wimmala
;
Speece, Mark
;
Tiangoongnern, Leela
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 262-281
Persistent link: https://www.econbiz.de/10011744444
Saved in:
6
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
7
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
8
Interactive brand experience pathways to customer-brand engagement and value co-creation
Merrilees, Bill
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011620577
Saved in:
9
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
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