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subject:"Internet marketing"
~isPartOf:"Berichte aus der Betriebswirtschaft"
~subject:"Social web"
~type_genre:"Hochschulschrift"
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Innovationskommunikation im Web 2.0 : partizipative Kommunikation am Beispiel der Markteinführung von Elektrofahrzeugen auf Facebook
Maisch, Bettina
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2012
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1. Aufl.
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