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subject:"Internet marketing"
~isPartOf:"International journal of social entrepreneurship and innovation : IJSEI"
~isPartOf:"Journal of marketing research"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Fernsehwerbung"
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Internet marketing
Fernsehwerbung
4
Television advertising
4
Online-Marketing
3
Advertising
2
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Werbewirkung
2
Werbung
2
advertising
2
Automotive industry
1
Celebrity endorsement
1
Celebrity-Werbung
1
Communication media
1
Database
1
Datenbank
1
Emotion
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Großbritannien
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Hörfunkwerbung
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Internet
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Kfz-Industrie
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Kommunikationsmedien
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Marketing management
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Marketingmanagement
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Multimedia
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Online search
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Online-Recherche
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Radio advertising
1
Search engine
1
Suchmaschine
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United Kingdom
1
ad avoidance
1
ad tuning
1
advertising content
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advertising effectiveness
1
audio information retrieval
1
automotive industry
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border strategy
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cost advantage
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Aufsatz in Zeitschrift
Article in journal
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English
3
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Guitart, Ivan A.
1
Krishnamurthi, Lakshman
1
Nor Azura Adzharuddin
1
Papatla, Purushottam
1
Stremersch, Stefan
1
Xie, Yingkang
1
Yang, Joonhyuk
1
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International journal of social entrepreneurship and innovation : IJSEI
Journal of marketing research
Journal of advertising research
6
International journal of advertising : the review of marketing communications
4
Journal of marketing communications
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
American economic journal : a journal of the American Economic Association
1
American economic review
1
Asia Pacific journal of marketing and logistics
1
Banking and information technology : BIT ; a strategic report for top management
1
California management review
1
Canadian journal of agricultural economics : CJAE
1
Decision sciences : DS
1
Eurasian business review
1
European journal of marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Information economics and policy : IEP
1
Information systems research : ISR
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of marketing
1
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ECONIS (ZBW)
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1
High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
;
Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
Saved in:
2
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
3
Marketing mix through the integration of new and traditional media : a review of recent literature
Nor Azura Adzharuddin
- In:
International journal of social entrepreneurship and …
2
(
2013
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10009743858
Saved in:
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