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subject:"Internet marketing"
~isPartOf:"Journal of marketing research"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Internet marketing
Consumer behaviour
Fernsehwerbung
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Television advertising
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Werbewirkung
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ad avoidance
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Guitart, Ivan A.
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Krishnamurthi, Lakshman
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Papatla, Purushottam
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Stremersch, Stefan
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Xie, Yingkang
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Yang, Joonhyuk
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Journal of marketing research
Journal of advertising research
13
International journal of advertising : the quarterly review of marketing communications
9
Marketing intelligence & planning
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Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
International journal of internet marketing and advertising : IJIMA
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Journal of marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of sport management : the official journal of the North American Society of Sport Management
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Quantitative marketing and economics : QME
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The IUP journal of marketing management : IJMM
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The journal of consumer marketing
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Young consumers : insight and ideas for responsible marketers
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American economic journal : a journal of the American Economic Association
1
American economic review
1
Arts and the market
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Banking and information technology : BIT ; a strategic report for top management
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California management review
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Canadian journal of agricultural economics : CJAE
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Decision sciences : DS
1
Economic development : journal of the Institute of Economics, Skopje
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Economic research
1
Eurasian business review
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European journal of marketing
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European journal of marketing : EJM
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
;
Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
Saved in:
2
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
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