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subject:"Internet marketing"
~isPartOf:"Journal of marketing research"
~subject:"advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Internet marketing
advertising
Fernsehwerbung
3
Television advertising
3
Advertising
2
Advertising effects
2
Online-Marketing
2
Werbewirkung
2
Werbung
2
Automotive industry
1
Consumer behaviour
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Database
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Datenbank
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Emotion
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Hörfunkwerbung
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Kfz-Industrie
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Konsumentenverhalten
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Online search
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Online-Recherche
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Suchmaschine
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ad avoidance
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ad tuning
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advertising content
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advertising effectiveness
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audio information retrieval
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automotive industry
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border strategy
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cost advantage
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multimedia data
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online search
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purchase funnel
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television advertising
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television service market
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Aufsatz in Zeitschrift
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Yang, Joonhyuk
2
Chintagunta, Pradeep K.
1
Guitart, Ivan A.
1
Krishnamurthi, Lakshman
1
Lee, Jung Youn
1
Papatla, Purushottam
1
Stremersch, Stefan
1
Xie, Yingkang
1
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Journal of marketing research
Journal of advertising research
7
Journal of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of the Academy of Marketing Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
2
American economic journal : a journal of the American Economic Association
1
American economic review
1
Asia Pacific journal of marketing and logistics
1
Banking and information technology : BIT ; a strategic report for top management
1
Business history review
1
California management review
1
Canadian journal of agricultural economics : CJAE
1
Decision sciences : DS
1
Eurasian business review
1
European journal of marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Information economics and policy : IEP
1
Information systems research : ISR
1
International journal of Indian culture and business management : IJICBM
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of production research
1
International journal of social entrepreneurship and innovation : IJSEI
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
;
Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
Saved in:
2
Commercial success through commercials? : advertising and pay-tv operators
Yang, Joonhyuk
;
Lee, Jung Youn
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 925-947
Persistent link: https://www.econbiz.de/10012662071
Saved in:
3
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
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