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subject:"Internet marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Benmiled-Cherif, Héla"
~person:"Malthouse, Edward C."
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Internet marketing
AXE
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Beziehungsmarketing
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Brand
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Brand management
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Consumer behaviour
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Customer integration
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Facebook
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France
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Frankreich
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Konsumentenverhalten
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Kundenintegration
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Markenartikel
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Markenführung
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Online-Marketing
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Relationship marketing
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Social Web
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Social web
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Tunesien
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brand communities
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brand love
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co-creation
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netnography
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social media
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Benmiled-Cherif, Héla
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Manarioti, Agapi
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World review of entrepreneurship, management and sustainable development
Customer engagement : contemporary issues and challenges
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Journal for international business and entrepreneurship development
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Journal of marketing management : MM
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Journal of media business studies
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The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia
Benmiled-Cherif, Héla
;
Kaufmann, Hans Rüdiger
; …
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 285-299
Persistent link: https://www.econbiz.de/10011573426
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