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subject:"Internet marketing"
~person:"Brodie, Roderick J."
~person:"Fantapié Altobelli, Claudia"
~person:"Harrigan, Paul"
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Search: subject_exact:"Co-creation"
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Internet marketing
Customer integration
25
Kundenintegration
25
Beziehungsmarketing
18
Relationship marketing
18
Social Web
13
Social web
13
Brand management
10
Markenführung
10
Online-Marketing
10
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
4
Markenimage
4
USA
4
United States
4
Betriebliche Wertschöpfung
3
Business network
3
Customer engagement
3
Digital platform
3
Digitale Plattform
3
Social media
3
Unternehmensnetzwerk
3
Value creation
3
Viral marketing
3
Virales Marketing
3
Brand loyalty
2
Business services
2
Deutschland
2
Dienstleistung
2
Engagement platform
2
Germany
2
Markentreue
2
Network economics
2
Netzwerkökonomik
2
Press publisher
2
Presseverlag
2
Service ecosystems
2
Services
2
Social identification
2
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9
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English
8
German
2
Author
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Brodie, Roderick J.
Fantapié Altobelli, Claudia
Harrigan, Paul
Carlson, Jamie
4
Rahman, Zillur
4
Calder, Bobby J.
3
Conduit, Jodie
3
Fujita, Momoko
3
Hajli, Nick
3
Hollebeek, Linda D.
3
Kaufmann, Hans Rüdiger
3
Malthouse, Edward C.
3
Manarioti, Agapi
3
Rahman, Mohammad M.
3
Soutar, Geoffrey N.
3
Thaichon, Park
3
Ahn, Jiseon
2
Anshu, Kumari
2
Aslam, Wajeeha
2
Back, Ki-Joon
2
Benmiled-Cherif, Héla
2
Bigné Alcañiz, J. Enrique
2
Bitter, Sofie
2
Bove, Liliana L.
2
Bozkurt, Siddik
2
Breidbach, Christoph F.
2
Constantinides, Efthymios
2
Dann, Stephen
2
De Vries, Natalie Jane
2
Deges, Frank
2
Drummond, Conor
2
Ebrahimi, Pejman
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Fang, Jiaming
2
Filieri, Raffaele
2
Gaur, Loveleen
2
Gligor, David
2
Grabner-Kräuter, Sonja
2
Gupta, Ashish
2
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Published in...
All
Customer engagement : contemporary issues and challenges
1
Innovative Markenführung und -implementierung
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Konzepte - Methoden - Instrumente
1
Managing service quality : MSQ ; an international journal
1
Technological forecasting & social change : an international journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
10
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1
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
2
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
3
Two-way acculturation in social media : the role of institutional efforts
Fujita, Momoko
;
Harrigan, Paul
;
Roy, Sanjit
;
Soutar, …
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 532-542
Persistent link: https://www.econbiz.de/10012134624
Saved in:
4
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
5
Understanding video engagement on global service networks : the case of Twitter users on mobile platforms
Wolter, Lisa-Charlotte
;
Chan-Olmsted, Sylvia M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011702719
Saved in:
6
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
7
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
ed.
);
Hollebeek, Linda D.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011412087
Saved in:
8
Werttreiber Fanpage-Engagement : Erfolgsfaktoren zur Integration von Markenfans
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 701-725)
.
2015
Persistent link: https://www.econbiz.de/10010532531
Saved in:
9
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
10
Markenimplementierung im Web 2.0
Fantapié Altobelli, Claudia
- In:
Innovative Markenführung und -implementierung
,
(pp. 371-394)
.
2011
Persistent link: https://www.econbiz.de/10009349206
Saved in:
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