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subject:"Internet marketing"
~person:"Cheng, Julian Ming Sung"
~person:"Fülöp, Melinda Timea"
~person:"Gabisch, Jason A."
~subject:"Online-Marketing"
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Cheng, Julian Ming Sung
Fülöp, Melinda Timea
Gabisch, Jason A.
Deges, Frank
2
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2
Klarmann, Martin
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Eastern European economics : EEE
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International journal of advertising : the quarterly review of marketing communications
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Journal of electronic commerce research : JECR
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ECONIS (ZBW)
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Utilitarian and hedonic motivation in e-commerce online purchasing intentions
Fülöp, Melinda Timea
;
Topor, Dan Ioan
;
Căpuşneanu, …
- In:
Eastern European economics : EEE
61
(
2023
)
5
,
pp. 591-613
Persistent link: https://www.econbiz.de/10014339251
Saved in:
2
Social media advertising value : the case of transitional economies in Southeast Asia
Dao, William Wan-tien
;
Le, Angelina Nhat Hanh
;
Cheng, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 271-294
Persistent link: https://www.econbiz.de/10010362915
Saved in:
3
Impact of virtual brand experience on purchase intentions : the role of multichannel congruence
Gabisch, Jason A.
;
Gwebu, Kholekile L.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10009545626
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