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subject:"Internet marketing"
~person:"Hammedi, Wafa"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Internet marketing
Customer integration
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Kundenintegration
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Beziehungsmarketing
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Brand management
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Engagement
2
Markenführung
2
Online-Marketing
2
Relationship marketing
2
Social Web
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Brand
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Brand community
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Brand image
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Co-creation
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Cocreated brand value
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Computerspiel
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Consumer behaviour
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Customer brand-relationship
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Gamification
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Konsumentenverhalten
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Markenartikel
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Markenimage
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Modified network cohesion
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Modified tie-strength
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Online community
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Participation
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Personal identification
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Personality psychology
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Persönlichkeitspsychologie
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Resource integration
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Sharing
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Social environment
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Social group
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Social psychology
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Hammedi, Wafa
Carlson, Jamie
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Rahman, Zillur
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Gupta, Ashish
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Hollebeek, Linda
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service management
1
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ECONIS (ZBW)
2
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The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
Saved in:
2
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
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