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subject:"Internet marketing"
~person:"Wooley, Brooke"
~subject:"Germany"
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Internet marketing
Germany
Advertising effects
4
Fernsehwerbung
4
Television advertising
4
Werbewirkung
4
Advertising
3
Online-Marketing
3
Consumer behaviour
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Konsumentenverhalten
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Dynamic human-centric communication systems theory
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Eye-tracking
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Perception
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Salience
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TV advertising effectiveness
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Television
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Television programme
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Video advertising
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Viewing time
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Visual attention
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Visual perception
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Visuelle Wahrnehmung
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coviewing
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multitasking
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social TV
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Wooley, Brooke
Wilbur, Kenneth C.
8
Bellman, Steven
5
Guitart, Ivan A.
4
Varan, Duane
4
Angelucci, Charles
3
Dänzler, Stefanie
3
Joo, Mingyu
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Rott, Armin
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Albrecht, Carmen-Maria
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Bauer, Hans H.
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Bijmolt, Tammo H. A.
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Birnbaum, Daniel
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Chatterjee, Prabirendra
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Eisend, Martin
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Fossen, Beth L.
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Gentzkow, Matthew Aaron
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Haber, Tobias E.
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Hartmann, Wesley R.
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Henkel, Sven
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Hervet, Guillaume
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Hudders, Liselot
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Kaut, Verena
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Klapper, Daniel
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Reinartz, Werner J.
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European journal of marketing
1
Journal of business research : JBR
1
Journal of marketing communications
1
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ECONIS (ZBW)
3
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
3
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
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