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subject:"Internet marketing"
~type_genre:"Book section"
~type_genre:"Ratgeber"
~type_genre:"Thesis"
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Search: subject_exact:"Multichannel strategy"
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Internet marketing
Multichannel strategy
98
Multikanalvertrieb
98
Mehrgleisiger Vertrieb
53
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45
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45
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42
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42
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28
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28
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Change Management in Versicherungsunternehmen : die Zukunft der Assekuranz erfolgreich gestalten
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Global marketing strategies for the promotion of luxury goods
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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2
Digital content marketing
Piven, Inna
- In:
The SAGE handbook of digital marketing
,
(pp. 310-329)
.
2022
Persistent link: https://www.econbiz.de/10013367093
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3
Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
-
2017
Persistent link: https://www.econbiz.de/10011654073
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4
Management von Handelsunternehmen in einer digitalen Zukunft
Swoboda, Bernhard
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 219-237)
.
2018
Persistent link: https://www.econbiz.de/10011741007
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5
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
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6
Auf dem Weg zum Omni-Kanal : die Digitalisierung erfordert weitreichende Veränderungen in der Strategie und im Betrieb von Versicherungsunternehmen sowie ein umfassendes Change Man...
Matouschek, Gero
;
Hülsen, Bodo von
- In:
Change Management in Versicherungsunternehmen : die …
,
(pp. 335-352)
.
2015
Persistent link: https://www.econbiz.de/10010460769
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7
Effectiveness of online marketing campaigns : an investigation into online multichannel and search engine advertising
Klapdor, Sebastian
-
2013
Persistent link: https://www.econbiz.de/10009732357
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8
Synergy in multi-channel online advertising
Hild, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10008823292
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9
Multichannel marketing : metrics and methods for on and offline success
Arikan, Akin
-
2008
Persistent link: https://www.econbiz.de/10003659973
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