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subject:"KMU"
~subject:"Markenpolitik"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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KMU
Markenpolitik
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Brauerei
428
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428
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164
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164
USA
76
United States
76
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60
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50
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36
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Alonso, Abel Duarte
4
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2
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2
Sakellarios, Nikolaos
2
Schallehn, Mike
2
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2
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1
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1
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Hede, Anne-Marie
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Heyden, Günter
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Fördergesellschaft Marketing an der Universität Augsburg
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Schriftenreihe für die Brauwirtschaft
3
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2
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2
Applications of management science : a research annual
1
Business ethics : a European review
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Hamburger Schriften zur Marketingforschung
1
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International journal of wine business research : IJWBR
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Reihe Wirtschaftsgeographie und Wirtschaftsgeschichte
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1
Springer Gabler Research
1
SpringerLink / Bücher
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1
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ECONIS (ZBW)
42
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1
Crafting growth together
Drakopoulou-Dodd, Sarah
;
Wilson, Juliette
;
Karampela, Maria
- In:
Entrepreneurship and regional development : an …
33
(
2021
)
9/10
,
pp. 789-815
Persistent link: https://www.econbiz.de/10012697854
Saved in:
2
With major risks comes great resilience : the COVID-19 effect on SMEs in a developing country
Sa, Marcelo Martins de
;
Prim, Alexandre Luis
;
Birou, Laura
- In:
Operations management research : OMR ; advancing …
16
(
2023
)
2
,
pp. 1043-1055
Persistent link: https://www.econbiz.de/10014330401
Saved in:
3
The Paycheck Protection Program and small business performance : evidence from craft breweries
Staples, Aaron J.
;
Krumel, Thomas Patten
- In:
Small business economics : an international journal
61
(
2023
)
3
,
pp. 931-956
Persistent link: https://www.econbiz.de/10014424516
Saved in:
4
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
5
Resilient SMEs and entrepreneurs : evidence from the UK craft brewing sector
Waehning, Nadine
;
Bosworth, Gary
;
Cabras, Ignazio
; …
- In:
International journal of entrepreneurial behavior & research
29
(
2023
)
3
,
pp. 665-686
Persistent link: https://www.econbiz.de/10014286574
Saved in:
6
Exploring the opportunities of the emojis in brand communication : the case of the beer industry
Casado-Molina, Ana María
;
Rojas-de Gracia, María Mercedes
- In:
International journal of business communication : IJBC …
59
(
2022
)
3
,
pp. 315-333
Persistent link: https://www.econbiz.de/10013256544
Saved in:
7
Conceptualizing meaningful tourism experiences : case study of a small craft beer brewery in Thailand
Rangson Chirakranont
;
Malinvisa Sakdiyakorn
- In:
Journal of destination marketing & management
23
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013194662
Saved in:
8
Exploring the antecedents and consequences of environmental performance in micro-enterprises : the case of the Italian craft beer industry
Corsini, Filippo
;
Appio, Francesco Paolo
;
Frey, Marco
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 340-350
Persistent link: https://www.econbiz.de/10012132246
Saved in:
9
Individual-level antecedents of the entrepreneurial approach : the role of different types of passion in the Italian craft brewing industry
Cannatelli, Benedetto
;
Pedrini, Matteo
;
Braun, Michael R.
- In:
International entrepreneurship and management journal
15
(
2019
)
4
,
pp. 1193-1219
Persistent link: https://www.econbiz.de/10012315199
Saved in:
10
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
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