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subject:"Kinder"
~isPartOf:"International journal of electronic business"
~isPartOf:"Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues"
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Computerspiel
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Video game
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Advertising
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advergame
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attitude
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children
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online games
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International journal of electronic business
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
International journal of advertising : the quarterly review of marketing communications
6
Young consumers : insight and ideas for responsible marketers
6
Journal of advertising : official publication of the American Academy of Advertising
5
Application of gaming in new media marketing
3
Journal of consumer behaviour : an international research review
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of advertising research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advertising, promotion, and new media
1
Australian School of Business working paper : Australian School of Business research paper
1
Breaking new ground in theory and practice
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Contemporary management and marketing dilemmas
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Cutting edge international research
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Economic inquiry : journal of the Western Economic Association International
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European journal of marketing : EJM
1
International journal of entrepreneurial venturing
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising : JCIRA
1
Journal of customer behaviour
1
Journal of economic behavior & organization : JEBO
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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Kom / Kommission der Europäischen Gemeinschaften
1
Premier reference source
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Prizren social science journal
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Qualitative market research : an international journal
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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UNSW Australian School of Business Research Paper
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Utilizing gamification in servicescapes for improved consumer engagement
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Children and advergame : the role of presence, flow and persuasion knowledge
Soebandhi, Santirianingrum
;
Sri Hartini
;
Sri Gunawan
- In:
International journal of electronic business
14
(
2018
)
4
,
pp. 293-308
Persistent link: https://www.econbiz.de/10012040475
Saved in:
2
Online games for children
Lei, Li
;
Wanqiang, Shen
;
Edwin Tan Seng Tat
- In:
Understanding the interactive digital media marketplace …
,
(pp. 300-315)
.
2012
Persistent link: https://www.econbiz.de/10009412647
Saved in:
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