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subject:"Kinder"
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Journal of marketing communications
International journal of advertising : the quarterly review of marketing communications
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Young consumers : insight and ideas for responsible marketers
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Journal of advertising : official publication of the American Academy of Advertising
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Application of gaming in new media marketing
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Journal of consumer behaviour : an international research review
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Journal of advertising research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advertising, promotion, and new media
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Australian School of Business working paper : Australian School of Business research paper
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International journal of electronic business
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International journal of technology marketing : IJTMkt
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Journal of current issues and research in advertising : JCIRA
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Journal of customer behaviour
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Journal of economic behavior & organization : JEBO
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Kom / Kommission der Europäischen Gemeinschaften
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Qualitative market research : an international journal
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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UNSW Australian School of Business Research Paper
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
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Utilizing gamification in servicescapes for improved consumer engagement
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Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
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