Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Martin K. J. Waiguny, Michelle R. Nelson and Ralf Terlutter
| Year of publication: |
2012
|
|---|---|
| Authors: | Waiguny, Martin K. J. ; Nelson, Michelle R. ; Terlutter, Ralf |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 18.2012, 1, p. 69-89
|
| Subject: | Computerspiel | Video game | Werbewirkung | Advertising effects | Kinder | Children | Markenführung | Brand management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508025