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subject:"Kinder"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Online-Marketing"
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Search: subject_exact:"TV-Werbung"
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Kinder
Online-Marketing
Fernsehwerbung
10
Television advertising
10
Advertising
6
Advertising effects
6
Werbewirkung
6
Werbung
6
Children
4
Internet marketing
4
USA
3
United States
3
Advertising regulation
2
Brand management
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Consumer behaviour
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Eating habit
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Ernährung
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Ernährungsverhalten
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Food
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Gesundheit
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Gesundheitsrisiko
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Health
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Health risk
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Konsumentenverhalten
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Lebensmittel
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Markenführung
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Nutrition
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Product Placement
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Product placement
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Target group
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Werbebeschränkung
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Zielgruppe
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children
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1994-1995
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Ad effectiveness
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Advertising effectiveness
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Body weight
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English
6
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Auty, Susan
1
Beales, J. Howard
1
Buijzen, Moniek
1
Desrochers, Debra M.
1
Du, Rex Yuxing
1
Holt, Debra J.
1
Huang, Rui
1
Joo, Mingyu
1
Kulick, Robert
1
Lewis, Charlie
1
Owen, Laura J.
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Smith, Michael D.
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Stephens-Davidowitz, Seth
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Varian, Hal R.
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Wilbur, Kenneth C.
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Quantitative marketing and economics : QME
Journal of advertising research
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
6
International journal of advertising : the review of marketing communications
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
NBER working paper series
3
Young consumers : insight and ideas for responsible marketers
3
Advertising and violence : concepts and perspectives
2
Breaking new ground in theory and practice
2
Discussion paper / Centre for Economic Policy Research
2
Journal of marketing research
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Working paper / National Bureau of Economic Research, Inc.
2
Advertising in a multimedia age
1
American economic journal : a journal of the American Economic Association
1
American economic review
1
Asia Pacific journal of marketing and logistics
1
Banking and information technology : BIT ; a strategic report for top management
1
BiTS-Forschung
1
California management review
1
Canadian journal of agricultural economics : CJAE
1
Challenges in an age of dis-engagement
1
Decision sciences : DS
1
Der Markt : international journal of marketing
1
E-Business
1
Economic research
1
Economics and human biology
1
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ECONIS (ZBW)
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1
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
2
Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth
;
Varian, Hal R.
;
Smith, Michael D.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
Saved in:
3
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
4
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
5
Does advertising on television cause childhood obesity? : a longitudinal analysis
Beales, J. Howard
;
Kulick, Robert
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 185-194
Persistent link: https://www.econbiz.de/10010228566
Saved in:
6
Children's exposure to television advertising : implications for childhood obesity
Desrochers, Debra M.
;
Holt, Debra J.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 182-201
Persistent link: https://www.econbiz.de/10003672092
Saved in:
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