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subject:"Kinder"
~person:"Cauberghe, Verolien"
~subject:"Cultural identity"
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Search: subject_exact:"Zielgruppe"
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Kinder
Cultural identity
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Zielgruppe
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Advertising effects
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Werbewirkung
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Advertising
2
Brand management
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Children
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Consumer behaviour
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Kulturelle Identität
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Luxury brands
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Cauberghe, Verolien
Hudders, Liselot
9
Bakir, Aysen
8
Buijzen, Moniek
7
Rozendaal, Esther
6
Reijmersdal, Eva A. van
5
Cauberghe, Veroline
4
De Jans, Steffi
4
Pelsmacker, Patrick de
4
Singh, Raghbir
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Soni, Pavleen
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Van de Sompel, Dieneke
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An, Soontae
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Carlson, Les
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Cassia, Fabio
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Kulczynski, Alicia
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Nelson, Michelle R.
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Nicolini, Valentina
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Oates, Caroline
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Rundle-Thiele, Sharyn
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Stafford, Marla Royne
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Terlutter, Ralf
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Vanwesenbeeck, Ini
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Ahluwalia, Amardeep Kaur
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Ali, Mazhar
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Auty, Susan
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Baxter, Stacey M.
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Brucks, Merrie
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Castonguay, Jessica
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Delen, M.
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Deli-Gray, Zsuzsa
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Dens, Nathalie
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of fashion marketing and management
1
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ECONIS (ZBW)
3
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Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
3
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
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