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subject:"Kinder"
~person:"Hudders, Liselot"
~person:"Wooley, Brooke"
~subject:"Werbewirkung"
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Kinder
Werbewirkung
Advertising effects
8
Fernsehwerbung
8
Television advertising
8
Advertising
6
Consumer behaviour
5
Internet marketing
5
Konsumentenverhalten
5
Online-Marketing
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Werbung
5
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Advertising literacy
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Biometrie
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Brand effects
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Brand image
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Brand management
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Dynamic human-centric communication systems theory
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Eye-tracking
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Fernsehen
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Fernsehprogramm
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Hudders, Liselot
Wooley, Brooke
Wilbur, Kenneth C.
12
Bellman, Steven
11
Grossman, Michael
10
Pelsmacker, Patrick de
10
Varan, Duane
9
Bakir, Aysen
7
Cantoni, Davide
6
Cauberghe, Verolien
6
Chesnes, Matthew
6
Dens, Nathalie
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Bursztyn, Leonardo
5
Kent, Robert J.
5
Tekin, Erdal
5
Verhellen, Yann
5
Wada, Roy
5
Beal, Virginia
4
Guitart, Ivan A.
4
Harris, Jennifer L.
4
Joo, Mingyu
4
Marshall, John
4
Neijens, Peter C.
4
Rashad, Inas
4
Reijmersdal, Eva A. van
4
Reinares, Pedro
4
Romaniuk, Jenni
4
Schweidel, David A.
4
Arrazola Vacas, María
3
Bijmolt, Tammo H. A.
3
Boerman, Sophie C.
3
Chou, Shin-Yi
3
Fossen, Beth L.
3
Hartmann, Wesley R.
3
Hartnett, Nicole
3
Hevia Payá, José de
3
Huber, Frank
3
Kelly, Inas
3
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
European journal of marketing
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
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ECONIS (ZBW)
8
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
3
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
4
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
5
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
6
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
7
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
8
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
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