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subject:"Kinder"
~person:"Rozendaal, Esther"
~source:"econis"
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Search: subject_exact:"Konsolenspiel"
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Kinder
Computerspiel
4
Video game
4
Advertising
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Advertising effects
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Children
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Werbewirkung
3
Werbung
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Brand image
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Internet marketing
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Werbepsychologie
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advergames
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advertising
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disclosure
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Rozendaal, Esther
Buijzen, Moniek
4
Pelsmacker, Patrick de
4
Suziedelyte, Agne
4
Terlutter, Ralf
4
An, Soontae
3
Panic, Katarina
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Reijmersdal, Eva A. van
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Waiguny, Martin K. J.
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Auty, Susan
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Bassiouni, Dina H.
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Carlson, Les
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Cauberghe, Verolien
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Verhellen, Yann
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Walrave, Michel
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Agante, Luísa
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Ben Saad, Sihem
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Ben Yahia, Ali
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Boyland, Emma
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Brocato, E. Deanne
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
2
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
3
Brand prominence in advergames : effects on children's explicit and implicit memory
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Current insights and future trends : [extended versions …
,
(pp. 321-329)
.
2012
Persistent link: https://www.econbiz.de/10009748089
Saved in:
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