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subject:"Konsumentenverhalten"
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~subject:"Markenführung"
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Konsumentenverhalten
Markenführung
Packaging
202
Verpackung
172
Consumer behaviour
120
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46
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46
packaging
40
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29
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Spence, Charles
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Journal of retailing and consumer services
13
Journal of business research : JBR
10
Multisensory packaging : designing new product experiences
6
Journal of food products marketing
5
Journal of international consumer marketing
4
Journal of retailing
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of consumer studies
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
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Marketing letters : a journal of research in marketing
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International journal of advertising : the quarterly review of marketing communications
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International journal of business excellence : IJBEX
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International journal of wine business research : IJWBR
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Journal of the Academy of Marketing Science
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
American journal of business : applying research to practice ; AJB
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Australasian marketing journal
1
Business and Economic Research : BER
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Economics letters
1
European journal of marketing
1
IIMS journal of management science
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and economics research : IJBER
1
International journal of contemporary hospitality management
1
International journal of economic perspectives : IJEP
1
International journal of enterprise network management : IJENM
1
International journal of hospitality management
1
International journal of public sector performance management : IJPSPM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
The influence of inner packaging’s number cue on consumption
Jin, Yufang
;
Xu, Xiaoxia
;
Zurawicki, Leon
;
Liu, Raymond
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1178-1192
Persistent link: https://www.econbiz.de/10013328253
Saved in:
2
The impact of perfume packaging on consumer buying behaviour of Jordanian females
Al Saed, Rashad
;
Salih, Muhammad Abu
;
Hussien, Al Hareh
; …
- In:
International journal of business excellence : IJBEX
27
(
2022
)
4
,
pp. 555-570
Persistent link: https://www.econbiz.de/10014234528
Saved in:
3
Consumers' preference for downsizing over package price increases
Kim, In Kyung
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 25-52
Persistent link: https://www.econbiz.de/10014442407
Saved in:
4
Sustainable packaging design and the consumer perspective : a systematic literature review
Branca, Generoso
;
Resciniti, Riccardo
;
Babin, Barry J.
- In:
Italian journal of marketing : ITJM
2024
(
2024
)
1
,
pp. 77-111
Persistent link: https://www.econbiz.de/10014512452
Saved in:
5
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
Saved in:
6
Customer preferences for staycation package attributes
Qiu, Richard T. R.
;
King, Brian
;
Tang, Mei Fung Candy
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10014483843
Saved in:
7
Package appearance matter : facial expression and Galvanic Skin Response analysis approach
Hamelin, Nicolas
;
Agrawal, Suchi
;
Patwa, Nitin
;
Ferm, …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 624-644
Persistent link: https://www.econbiz.de/10012622614
Saved in:
8
Beyond plastic : consumers prefer food packaging derived from genetically modified plants
Weisenfeld-Schenk, Ursula
;
Hauerwaas, Antoniya
; …
- In:
Research policy : policy, management and economic …
52
(
2023
)
10
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014470798
Saved in:
9
Are Chinese residents willing to pay for green express packaging and to participate in express packaging recycling?
Lin, Boqiang
;
Wang, Xia
- In:
International review of economics & finance : IREF
88
(
2023
),
pp. 429-441
Persistent link: https://www.econbiz.de/10014474551
Saved in:
10
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
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