//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Konsumentenverhalten"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet game"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Online-Marketing
Computerspiel
24
Video game
24
Consumer behaviour
7
Game theory
7
Spieltheorie
7
Experiment
4
Innovation
4
Social Web
4
Social web
4
Video game industry
4
Beziehungsmarketing
3
Innovation management
3
Innovationsmanagement
3
Internet marketing
3
Network economics
3
Netzwerkökonomik
3
Relationship marketing
3
Brand image
2
Brand management
2
Cognition
2
Creative industries
2
Creativity
2
Digital platform
2
Digitale Plattform
2
Games
2
Gamification
2
Gender
2
Geschlecht
2
Kognition
2
Kreativität
2
Kreativsektor
2
Markenführung
2
Markenimage
2
New product development
2
Online game
2
Produktentwicklung
2
Social network
2
Soziales Netzwerk
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Barnes, Stuart J.
1
Bernier, Clark
1
Chang, Tsung-sheng
1
Chen, Sihua
1
Cohen, Jason F.
1
Cui, Yu
1
Fu, Hsin-pin
1
Grace, Debra
1
Jayawardena, Nirma Sadamali
1
Kim, Sang Jin
1
Ko, Eunju
1
Ku, Cheng-yuan
1
Laitner, John "Skip"
1
Li, Jingyi
1
Lin, Youhai
1
Meier, Alan
1
Mou, Jian
1
Pressey, Andrew D.
1
Quach, Sara
1
Ross, Mitchell
1
Ruth, Matthias
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Sreejesh, S.
1
Yoo, Jiwon
1
Zhang, Yueyao
1
Zhou, Fei
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Technological forecasting & social change : an international journal
Journal of business research : JBR
11
Journal of consumer behaviour : an international research review
11
Young consumers : insight and ideas for responsible marketers
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of marketing communications
7
Journal of retailing and consumer services
7
Psychology & marketing
7
Electronic commerce research
5
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of promotion management : innovations in planning and applied research
4
The journal of product & brand management
4
Application of gaming in new media marketing
3
Critical explorations
3
Discussion papers / CEPR
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
International journal of technology marketing : IJTMkt
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of promotion management : JPM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
Springer eBook Collection
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Understanding the dark side of gamified interactions on short-form video platforms : trough a lens of expectations violations theory
Zhou, Fei
;
Lin, Youhai
;
Mou, Jian
;
Cohen, Jason F.
; …
- In:
Technological forecasting & social change : an …
186PB
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014250850
Saved in:
4
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
5
The impacts of game experience and fanwork creation on game loyalty : mediation effect of perceived value
Cui, Yu
;
Li, Jingyi
;
Zhang, Yueyao
- In:
Technological forecasting & social change : an …
176
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013342754
Saved in:
6
Cyber-mavens and online flow experiences : evidence from virtual worlds
Barnes, Stuart J.
;
Pressey, Andrew D.
- In:
Technological forecasting & social change : an …
111
(
2016
),
pp. 285-296
Persistent link: https://www.econbiz.de/10011611963
Saved in:
7
Grey theory analysis of online population and online game industry revenue in Taiwan
Chang, Tsung-sheng
;
Ku, Cheng-yuan
;
Fu, Hsin-pin
- In:
Technological forecasting & social change : an …
80
(
2013
)
1
,
pp. 175-185
Persistent link: https://www.econbiz.de/10009705056
Saved in:
8
PowerPlay : exploring decision making behaviors in energy efficiency markets
Ruth, Matthias
;
Bernier, Clark
;
Meier, Alan
;
Laitner, …
- In:
Technological forecasting & social change : an …
74
(
2007
)
4
,
pp. 470-490
Persistent link: https://www.econbiz.de/10003493174
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->