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subject:"Konsumentenverhalten"
~isPartOf:"Consumer-brand relationships : theory and practice"
~subject:"Beziehungsmarketing"
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Konsumentenverhalten
Beziehungsmarketing
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Avery, Jill
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Consumer-brand relationships : theory and practice
SpringerLink / Bücher
17
Handbook of consumer psychology
6
International journal of consumer studies
6
Gabler Edition Wissenschaft
5
SAGE benchmarks in culture and society
5
Schriftenreihe Studien zum Konsumentenverhalten
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Springer eBook Collection
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Europäische Hochschulschriften / 5
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Journal of advertising research
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Konsum und Verhalten
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McGraw-Hill series in marketing
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Transformative consumer research for personal and collective well-being
4
Advances in household economics, consumer behaviour and economic policy
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
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Beiträge zur Verhaltensforschung
3
Berichte aus der Betriebswirtschaft
3
Consumer problems : Proceedings of an institute arranged by the University of Minnesota Through the facilities of its Center for Continuation Study in cooperation with Consumers Union of United States of Mount Vernon, New York, July 18-20, 1955
3
Consumer research and policy series
3
Discussion paper
3
Harvard economic studies
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Journal of business research : JBR
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Praeger special studies
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Research
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Springer Gabler Research
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The Routledge companion to consumer behavior
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The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
3
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
3
Alabama highway research. HPR report
2
Basler Schriften zum Marketing
2
Beiträge zur Verbraucherforschung
2
Betriebswirtschaftslehre für Technologie und Innovation
2
CPC
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Discussion paper / Projektgruppe Theoretische Modelle, Sonderforschungsbereich 21, Ökonomische Prognose-, Entscheidungs- und Gleichgewichtsmodelle, Institut für Gesellschafts- und Wirtschaftswissenschaften, Universität Bonn, Wirtschaftstheoretische Abteilung
2
Discussion paper series / Harvard Institute of Economic Research
2
Discussion papers / Wissenschaftszentrum Berlin, Internationales Institut für Umwelt und Gesellschaft : IIUG-dp
2
Economic change in China series
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Fokus Dienstleistungsmarketing
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Firing your best customers : how smart firms destroy relationships using CRM
Avery, Jill
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 301-316)
.
2012
Persistent link: https://www.econbiz.de/10009739810
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2
When is our connection to brands like our connection to people? : differentiating between consumer-brand relationships and interpersonal relationships
Swaminathan, Vanitha
;
Dommer, Sara Loughran
- In:
Consumer-brand relationships : theory and practice
,
(pp. 15-29)
.
2012
Persistent link: https://www.econbiz.de/10009739840
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