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subject:"Konsumentenverhalten"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Computerunterstützung"
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Konsumentenverhalten
Computerunterstützung
Visualisierung
7
Visualization
7
Consumer behaviour
4
Perception
2
Wahrnehmung
2
Advertising effects
1
Aesthetics
1
Altruism
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Altruismus
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Attractiveness
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Biological sex
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Click
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Computer interface
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Computerized method
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Information technology
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Informationstechnik
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Lebensmittel
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Oral haptics
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Personality psychology
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Persönlichkeitspsychologie
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Product valuation
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Ai, Yijie
1
Biswas, Dipayan
1
Keh, Hean Tat
1
Kumar, Minu
1
Nickel, Kristina
1
Orth, Ulrich R.
1
Szocs, Courtney
1
Wang, Xiaoyu
1
Xia, Lan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing letters : a journal of research in marketing
Journal of business research : JBR
6
Journal of retailing and consumer services
6
Journal of promotion management : JPM
5
Psychology & marketing
5
Qualitative market research : an international journal
4
International journal of retail & distribution management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of retailing
3
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the review of marketing communications
2
International journal of management practice : IJMP
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : innovations in planning and applied research
2
Tourism management : research, policies, practice
2
Advanced technologies management for retailing : frameworks and cases
1
Annals of tourism research : ATR ; a social sciences journal
1
Asian business & management
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Behavioral research in accounting
1
Brands : interdisciplinary perspectives
1
CAAA Annual Conference 2012
1
Corporate communications : an international journal
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Decision support systems : DSS ; the international journal
1
Digitalisierung der Unternehmenssteuerung : Prozessautomatisierung, Business Analytics, Big Data, SAP S/4HANA, Anwendungsbeispiele
1
Discussion papers / CEPR
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Electronic commerce research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Environmental economics and policy studies : the official journal of the Society for Environmental Economics and Policy Studies ; the official journal of the East Asian Association of Environmental and Resource Economics
1
Eurasian business review
1
Faculty & research / Insead : working paper series
1
HEC Paris research paper series
1
Handbook of qualitative research methods in marketing
1
Handbook of research on driving industrial competitiveness with innovative design principles
1
Handbook of research on using global collective intelligence and creativity to solve wicked problems
1
Health marketing quarterly
1
Higher School of Economics Research Paper
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1
Joint or separate? : the effect of visual presentation on imagery and product evaluation
Zhao, Min
;
Xia, Lan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 935-952
Persistent link: https://www.econbiz.de/10013191812
Saved in:
2
Designing for the genders : the role of visual harmony
Nickel, Kristina
;
Orth, Ulrich R.
;
Kumar, Minu
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 697-713
Persistent link: https://www.econbiz.de/10012494711
Saved in:
3
Touch vs. click : how computer interfaces polarize consumers' evaluations
Wang, Xiaoyu
;
Keh, Hean Tat
;
Zhao, Hongrui
;
Ai, Yijie
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 265-277
Persistent link: https://www.econbiz.de/10012301466
Saved in:
4
Tasting in 2D : implications of food shape, visual cues, and oral haptic sensory inputs
Szocs, Courtney
;
Biswas, Dipayan
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 753-764
Persistent link: https://www.econbiz.de/10011614561
Saved in:
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