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subject:"Konsumentenverhalten"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Amir, On"
~person:"Dong, Ping"
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Konsumentenverhalten
Behavioral economics
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Amir, On
Dong, Ping
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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Witnessing moral violations increases conformity in consumption
Dong, Ping
;
Zhong, Chen-Bo
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 778-793
Persistent link: https://www.econbiz.de/10011780561
Saved in:
2
Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.
;
Amir, On
;
Lee, Leonard
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
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