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subject:"Konsumentenverhalten"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~subject:"Theorie"
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Search: subject_exact:"Qualität von Produkten"
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Konsumentenverhalten
Theorie
Product quality
30
Produktqualität
30
Consumer behaviour
20
Brand image
5
Markenimage
5
Brand
4
Markenartikel
4
Preis
4
Price
4
Dienstleistungsqualität
3
Market research
3
Marktforschung
3
Perceived quality
3
Perception
3
Service quality
3
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3
United States
3
Wahrnehmung
3
Advertising
2
Beziehungsmarketing
2
Brand management
2
Designation of origin
2
Experiment
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Film industry
2
Filmwirtschaft
2
Herkunftsbezeichnung
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Low-cost strategy
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Markenführung
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Niedrigpreisstrategie
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Productivity
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Produktivität
2
Quality management
2
Qualitätsmanagement
2
Relationship marketing
2
Theory
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Viral marketing
2
Virales Marketing
2
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Article
21
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English
21
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Addis, Michela
1
Baltas, George
1
Bhargave, Rajesh
1
Borges, Adilson
1
Brunner-Sperdin, Alexandra
1
Cai, Gangshu
1
Carlson, Jay P.
1
Chang, Chia-jung
1
Dukes, Anthony
1
Efendić, Emir
1
Fang, Xiang
1
Frankwick, Gary L.
1
Gammoh, Bashar S.
1
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1
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1
Goukens, Caroline
1
Gupta, Akash
1
Holbrook, Morris B.
1
Jang, Sungha
1
Kapitan, Sommer
1
Keller, Kevin Lane
1
Kroll, Eike B.
1
Kukar-Kinney, Monika
1
Kurz, Jacqueline
1
Lehmann, Donald R.
1
Liu, Yunchuan
1
Müller, Holger
1
Natter, Martin
1
Nies, Salome
1
Noh, Byungkuk
1
Pfaff, Alexander
1
Punj, Girish N.
1
Rajavi, Koushyar
1
Ramirez, Edward
1
Rathee, Shelly
1
Saridakis, Charalampos
1
Sauer, Nicola E.
1
Schnurr, Benedikt
1
Song, Reo
1
Spann, Martin
1
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Marketing letters : a journal of research in marketing
Psychology & marketing
Economics letters
62
International journal of industrial organization
61
NBER working paper series
61
NBER Working Paper
56
Working paper / National Bureau of Economic Research, Inc.
53
International journal of production research
51
Discussion paper / Centre for Economic Policy Research
49
International journal of production economics
48
European journal of operational research : EJOR
44
CESifo working papers
38
Journal of retailing and consumer services
37
The Rand journal of economics
37
The journal of industrial economics
36
Journal of economics
32
American journal of agricultural economics
29
Journal of economics & management strategy : JEMS
29
Journal of international economics
29
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Journal of business research : JBR
26
International economic review
25
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
25
Journal of economic behavior & organization : JEBO
24
Discussion paper / Tinbergen Institute
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Applied economics
21
Discussion paper
21
International journal of hospitality management
21
European economic review : EER
20
Europäische Hochschulschriften / 5
20
Journal of institutional and theoretical economics : JITE
20
Economic inquiry : journal of the Western Economic Association International
19
International journal of quality & reliability management
19
The American economic review
18
The journal of product & brand management
18
Working paper
16
Bulletin of economic research
15
Journal of regulatory economics
15
The economic journal : the journal of the Royal Economic Society
15
The review of economic studies
15
Applied economics letters
14
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ECONIS (ZBW)
21
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1
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
2
Pricey therefore good? : price affects expectations, but not quality perceptions and liking
Kurz, Jacqueline
;
Efendić, Emir
;
Goukens, Caroline
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1115-1129
Persistent link: https://www.econbiz.de/10014291757
Saved in:
3
How sampling high- and low-quality products affects enjoyment
Stuppy, Anika
;
Van den Bergh, Bram
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 726-740
Persistent link: https://www.econbiz.de/10013165431
Saved in:
4
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
5
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
6
It is not just a name : effects of proper name for high-quality versus low-quality brands
Rathee, Shelly
;
Yu-Buck, Grace F.
;
Gupta, Akash
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1388-1404
Persistent link: https://www.econbiz.de/10014291928
Saved in:
7
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
8
Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
9
The effect of context attractiveness on product attractiveness and product quality : the moderating role of product familiarity
Schnurr, Benedikt
;
Brunner-Sperdin, Alexandra
;
Sauer, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 241-253
Persistent link: https://www.econbiz.de/10011675188
Saved in:
10
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
Song, Reo
;
Jang, Sungha
;
Cai, Gangshu
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 791-804
Persistent link: https://www.econbiz.de/10011614844
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