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subject:"Konsumentenverhalten"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Systematic review"
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Search: subject_exact:"Verhaltensökonomie"
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Konsumentenverhalten
Behavioral economics
19
Verhaltensökonomik
19
behavioral economics
16
Experiment
11
Game theory
9
Spieltheorie
9
game theory
7
Consumer behaviour
5
Feldforschung
4
Field research
4
Preismanagement
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Pricing strategy
4
hyperbolic discounting
4
pricing
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Decision
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Entscheidung
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Product design
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Produktgestaltung
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Signalling
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Theorie
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Theory
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Time consistency
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Zeitkonsistenz
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choice architecture
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field experiment
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field experiments
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Advertising
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Advertising effects
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Altruism
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Altruismus
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Asymmetric information
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Asymmetrische Information
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Bias
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Brand loyalty
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Credence goods
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Article in journal
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Aufsatz in Zeitschrift
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English
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Arora, Neeraj
1
Bhaskaran, Sreekumar R.
1
Boldt, Lin
1
Desai, Preyas S.
1
Dubé, Jean-Pierre
1
Erat, Sanjiv
1
Fang, Zheng
1
Luo, Xueming
1
Mahajan, Vijay
1
Purohit, Devavrat
1
Rao, Raghunath Singh
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Schaefer, Richard
1
Zhou, Bo
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of economic psychology : research in economic psychology and behavioral economics
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of economic behavior & organization : JEBO
18
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
12
Journal of business research : JBR
10
Journal of retailing and consumer services
10
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
9
Journal of marketing research : JMR
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of behavioral decision making
7
Journal of business ethics : JOBE
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
6
Economics letters
6
Journal of behavioral and experimental economics
6
Marketing theory
6
Information systems research : ISR
5
Jahrbuch normative und institutionelle Grundfragen der Ökonomik
5
Asia Pacific journal of marketing and logistics
4
European economic review : EER
4
Games
4
International journal of hospitality management
4
Journal of economic theory
4
Journal of marketing management : MM
4
Psychology & marketing
4
Applied economics
3
Cambridge journal of economics
3
Cleaner and responsible consumption
3
Competition policy international
3
Experimental economics : a journal of the Economic Science Association
3
Games and economic behavior
3
International journal of business information systems : IJBIS
3
Journal of agricultural & food industrial organization
3
Journal of bioeconomics
3
Journal of business ethics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of financial services marketing : JFSM
3
The World Bank economic review : WBER
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ECONIS (ZBW)
5
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5
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1
Marketing self-improvement programs for self-signaling consumers
Schaefer, Richard
;
Rao, Raghunath Singh
;
Mahajan, Vijay
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 912-929
Persistent link: https://www.econbiz.de/10011966223
Saved in:
2
Dyadic compromise effect
Boldt, Lin
;
Arora, Neeraj
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011695455
Saved in:
3
Self-signaling and prosocial behavior : a cause marketing experiment
Dubé, Jean-Pierre
;
Luo, Xueming
;
Fang, Zheng
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 161-186
Persistent link: https://www.econbiz.de/10011672425
Saved in:
4
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Saved in:
5
Consumer mental accounts and implications to selling base products and add-ons
Erat, Sanjiv
;
Bhaskaran, Sreekumar R.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 801-818
Persistent link: https://www.econbiz.de/10009665097
Saved in:
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