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subject:"Konsumentenverhalten"
~isPartOf:"The journal of product & brand management"
~subject:"Innovation"
~subject:"Standardisierung"
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Search: subject_exact:"Qualität von Produkten"
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Konsumentenverhalten
Innovation
Standardisierung
Product quality
21
Produktqualität
21
Consumer behaviour
17
Brand image
14
Markenimage
14
Brand
13
Brand management
13
Markenartikel
13
Markenführung
13
Brand loyalty
5
Beziehungsmarketing
4
Customer satisfaction
4
Einzelhandel
4
Kundenzufriedenheit
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Relationship marketing
4
Retail trade
4
Customer value
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Kundenwert
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Preismanagement
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Pricing strategy
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Quality
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Signalling
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Theorie
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Theory
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Advertising
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Advertising effects
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Dauerhafte Konsumgüter
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Durable goods
2
Garantie
2
Handelsmarke
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Krisenmanagement
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Product-harm crisis
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Vera, Jorge
2
Ar, Aybeniz Akdeniz
1
Bai, Rubing
1
Beneke, Justin
1
Brannon, Daniel C.
1
Carsana, Laurence
1
Chen, Pei-Ting
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DelVeccio, Devon
1
Fang, Xiang
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Flynn, Ryan
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Greig, Tamsin
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Gómez-Suárez, Mónica
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Hu, Zhichen
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Jansen, Hans Christian
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Jolibert, Alain
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Kara, Ali
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Lu, Jinzhao
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Ma, Baolong
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Miller, Chadwick J.
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Mishra, Sanjay
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Modig, Erik
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Mukaiwa, Malissa
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Olbrich, Rainer
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Oubiña, Javier
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Puligadda, Sanjay
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Rea, Brianna
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Singh, Surendra N.
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Stoner, Jason
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Wansink, Brian
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The journal of product & brand management
Journal of retailing and consumer services
35
NBER working paper series
27
Journal of business research : JBR
26
Discussion paper / Centre for Economic Policy Research
23
NBER Working Paper
23
International journal of hospitality management
22
Working paper / National Bureau of Economic Research, Inc.
22
International journal of industrial organization
21
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
18
International journal of production economics
17
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
CESifo working papers
13
Discussion paper
13
Food policy : economics planning and politics of food and agriculture
13
Journal of food products marketing
13
Agriculture
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Psychology & marketing
12
Asia Pacific journal of marketing and logistics
11
Journal of marketing research : JMR
10
Journal of wine economics
10
Product reliability, maintainability, and supportability handbook
10
Applied economics
9
Economics letters
9
Journal of institutional and theoretical economics : JITE
9
Cogent business & management
8
European journal of operational research : EJOR
8
Information systems research : ISR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
8
Journal of retailing
8
Marketing letters : a journal of research in marketing
8
Quality management journal : QMJ
8
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
7
American journal of agricultural economics
7
Economic modelling
7
European review of agricultural economics : ERAE
7
Gabler Edition Wissenschaft
7
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ECONIS (ZBW)
17
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1
Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
Saved in:
2
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
3
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
Saved in:
4
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
5
The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 80-90
Persistent link: https://www.econbiz.de/10011666476
Saved in:
6
Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
Mishra, Sanjay
;
Singh, Surendra N.
;
Fang, Xiang
;
Yin, …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 159-176
Persistent link: https://www.econbiz.de/10011700748
Saved in:
7
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
8
Peak-end pizza : prices delay evaluations of quality
Just, David
;
Sigirci, Ozge
;
Wansink, Brian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 770-778
Persistent link: https://www.econbiz.de/10011416948
Saved in:
9
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
10
Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao
;
Xu, Yingjiao
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
Saved in:
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