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subject:"Konsumentenverhalten"
~isPartOf:"The journal of product & brand management"
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Konsumentenverhalten
Consumer behaviour
3
Product information
3
Produktinformation
3
Product labelling
2
Productivity
2
Produktivität
2
Warenkennzeichnung
2
Abstract/concrete product descriptions
1
Benefits vs attributes
1
Brand image
1
Brand management
1
Claim credibility
1
Cognition
1
Confidence
1
Consumer behavior
1
Consumer information format
1
Consumer mindsets
1
Credibility
1
Decision-making processes
1
Eating habit
1
Eco-label
1
Ernährung
1
Ernährungsindustrie
1
Ernährungsverhalten
1
Expertise
1
Extra affixed labels
1
Food
1
Food consumption
1
Food industry
1
Food nutrition labelling
1
Front-of-package labelling
1
Glaubwürdigkeit
1
Handelsmarke
1
Kognition
1
Lebensmittel
1
Lebensmittelkonsum
1
Markenführung
1
Markenimage
1
Need for cognition
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Article
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English
3
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Bui, M̃y
1
Chen, Pei-Ting
1
Gaczek, Piotr
1
Kaltcheva, Velitchka D.
1
Ku, Hsuan-Hsuan
1
Leventhal, Richard C.
1
Marciniak, Beata
1
Patino, Anthony
1
Trzebinski, Wojciech
1
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The journal of product & brand management
Journal of business research : JBR
16
Psychology & marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Food policy : economics planning and politics of food and agriculture
10
Journal of consumer behaviour : an international research review
9
Journal of retailing and consumer services
9
Journal of the Academy of Marketing Science
9
Information systems research : ISR
8
International journal of consumer studies
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of food products marketing
8
International journal of hospitality management
7
Journal of marketing research : JMR
7
Journal of retailing
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
6
NBER Working Paper
6
NBER working paper series
6
Working paper / National Bureau of Economic Research, Inc.
6
German journal of agricultural economics : GJAE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of management information systems : JMIS
4
Journal of marketing management : MM
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The international review of retail, distribution and consumer research
4
Agricultural and resource economics review : ARER
3
Health marketing quarterly
3
Journal of economic behavior & organization : JEBO
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of electronic commerce research : JECR
3
Journal of institutional and theoretical economics : JITE
3
Journal of marketing communications
3
Journal of public policy & marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management information systems : mis quarterly
3
The journal of consumer marketing
3
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ECONIS (ZBW)
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Is it better to communicate product information abstractly or concretely? : the role of consumer product expertise and shopping-stage mindset
Trzebinski, Wojciech
;
Gaczek, Piotr
;
Marciniak, Beata
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 273-285
Persistent link: https://www.econbiz.de/10013552956
Saved in:
2
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
3
Front-of-package product labels : influences of varying nutritional food labels on parental decisions
Bui, M̃y
;
Kaltcheva, Velitchka D.
;
Patino, Anthony
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
Saved in:
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