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subject:"Konsumentenverhalten"
~person:"Amaral, Nelson Borges"
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Search: subject_exact:"Fälschung von Markenprodukten"
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Konsumentenverhalten
Luxury goods
3
Luxusgüter
3
Product counterfeiting
3
Produktpiraterie
3
Brand management
2
Consumer behaviour
2
Markenführung
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Branding
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Counterfeit
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Luxury
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Markenartikel
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Amaral, Nelson Borges
Stöttinger, Barbara
9
Phau, Ian
8
Chaudhry, Peggy E.
7
Bian, Xuemei
6
Chan, Ricky Y. K.
5
Penz, Elfriede
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Sharma, Piyush
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Stumpf, Stephen A.
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Cesareo, Ludovica
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Gabrielli, Veronica
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Gistri, Giacomo
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Grappi, Silvia
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Tjiptono, Fandy
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Arli, Denni
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Baghi, Ilaria
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Bashir, Irfan
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Bobrie, François
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Bourreau, Marc
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Budiman, Santi
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Cui, Annie Peng
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Dördrechter, Nikolai
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Eisend, Martin
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Fazili, Asif Iqbal
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Jiang, Ling
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Khan, Sameeullah
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Koh, Byungwan
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Le Roux, André
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Loken, Barbara
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Niemand, Thomas
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Qian, Yi
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Raghunathan, Srinivasan
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Sang Hoo Bae
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Shan, Juan
3
Thebault, Marinette
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Waelbroeck, Patrick
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Waters, James
3
Agarwal, Satish
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Ali, Mazhar
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Anurag Singh
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Rutgers business review
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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What can be done to address luxury counterfeiting? : an integrative review of tactics and strategies
Amaral, Nelson Borges
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 691-709
Persistent link: https://www.econbiz.de/10012304076
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2
Why luxury brand managers should pay attention to social class : not all counterfeit users are equal
Amaral, Nelson Borges
;
Loken, Barbara
- In:
Rutgers business review
2
(
2017
)
3
,
pp. 350-356
Persistent link: https://www.econbiz.de/10011887088
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