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subject:"Konsumentenverhalten"
~person:"Aurand, Timothy W."
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Konsumentenverhalten
Advertising music
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The journal of consumer marketing
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ECONIS (ZBW)
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Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
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