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subject:"Konsumentenverhalten"
~person:"Benkenstein, Martin"
~person:"Le Dung"
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Konsumentenverhalten
Event marketing
5
Event-Marketing
5
Consumer behaviour
4
Emotion
2
Affect-driven behavior
1
Beziehungsmarketing
1
Cognition
1
Cognitive appraisal theory
1
Decision
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Decision-making
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Deutschland
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Economics of leisure
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Emotions
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Event
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Experiential marketing
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Football
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Freizeitökonomie
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Fußball
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Germany
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Imagery processing
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Kognition
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Marketing management
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Marketingmanagement
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Qualitätsmanagement
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Relationship marketing
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Service quality
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Services marketing
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Social psychology
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Sozialpsychologie
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Sportstätte
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Benkenstein, Martin
Le Dung
Schmitt, Bernd
6
Taheri, Babak
6
Bauer, Hans H.
4
Jahn, Steffen
4
Scheinbaum, Angeline Close
4
Brakus, J. Joško
3
Carlson, Jamie
3
Drengner, Jan
3
Ermer, Beatrice
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Bekmeier-Feuerhahn, Sigrid
2
Bourgeon-Renault, Dominique
2
Bruhn, Manfred
2
Cai, Liping A.
2
Dias, Álvaro Lopes
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
Gori, Keith
2
Heinrich, Daniel
2
Klaus, Philipp
2
Knobloch, Uli
2
LaTour, Michael S.
2
Laas, Elisabeth
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Lee, Woojin
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Li, Hui
2
Li, Mimi
2
Lohmann, Guilherme
2
Miao, Li
2
Muskat, Birgit
2
O'Gorman, Kevin
2
Opaschowski, Horst W.
2
Pine, B. Joseph
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Prayag, Girish
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Customer Experience : Forum Dienstleistungsmanagement
1
International journal of hospitality management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
4
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1
How to win the consumer's heart? : exploring appraisal determinants of consumer pre-consumption emotions
Le Dung
;
Pratt, Marlene
;
Wang, Ying
;
Scott, Noel
; …
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293951
Saved in:
2
Applying experiential marketing in selling tourism dreams
Le Dung
;
Scott, Noel
;
Lohmann, Guilherme
- In:
Journal of travel and tourism marketing
36
(
2019
)
2
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012179393
Saved in:
3
Commitment zum Mitkonsumenten : Konzeption und Folgen für die Customer Experience von Dienstleistungskunden
Curth, Susanne
;
Benkenstein, Martin
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 203-226)
.
2012
Persistent link: https://www.econbiz.de/10009550207
Saved in:
4
Sport stadium atmosphere : formative and reflective indicators for operationalizing the construct
Uhrich, Sebastian
;
Benkenstein, Martin
- In:
Journal of sport management : the official journal of …
24
(
2010
)
2
,
pp. 211-237
Persistent link: https://www.econbiz.de/10003976937
Saved in:
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