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subject:"Konsumentenverhalten"
~person:"Boulbry, Gae͏̈lle"
~person:"Craton, Lincoln G."
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Konsumentenverhalten
Advertising music
4
Werbemusik
4
Advertising effects
3
Consumer behaviour
3
Werbewirkung
3
Bibliometrics
2
Bibliometrie
2
Hörfunkwerbung
2
Radio advertising
2
Einzelhandel
1
Fernsehwerbung
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France
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Frankreich
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Ornamental plant
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Retail trade
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Television advertising
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Zierpflanze
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Boulbry, Gae͏̈lle
Craton, Lincoln G.
Anand, Sandip
2
Raja, Md Washim
2
Salzmann, Ralph
2
Abolhasani, Morteza
1
Allan, David
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Andersson, Pernille K.
1
Anglada-Tort, Manuel
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Areni, Charles Scott
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Aurand, Timothy W.
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Baker, David John
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Ballouli, Khalid
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Bennett, Gregg
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Beukeboom, Camiel J.
1
Bonnin, Gaël
1
Bui, M̃y
1
Calvert, Gemma Anne
1
Chebat, Jean-Charles
1
Cho, Yoon-Na
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Choi, Beomjoon
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Dubé, Laurette
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Egermann, Hauke
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Esch, Franz-Rudolf
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Ferreira, Diogo Conque Seco
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Goudey, Alain
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Gustafsson, Anders
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Gustafsson, Clara
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Guéguen, Nicolas
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Hang, Haiming
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Haws, Kelly L.
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Herzog, Martin
1
Hong, You Jeong
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Hou, Jianrong
1
Jacob, Céline
1
Kellaris, James J.
1
Kemp, Elyria
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Kintzer, Alex
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The journal of consumer marketing
2
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
3
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A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
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2
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
Saved in:
3
"Love is in the air" : congruence between background music and goods in a florist
Jacob, Céline
;
Guéguen, Nicolas
;
Boulbry, Gae͏̈lle
; …
- In:
The international review of retail, distribution and …
19
(
2009
)
1
,
pp. 75-79
Persistent link: https://www.econbiz.de/10003848986
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