//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Konsumentenverhalten"
~person:"Gistri, Giacomo"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand placement"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Advertising effects
4
Product Placement
4
Product placement
4
Werbewirkung
4
Comparison
2
Consumer behaviour
2
Finland
2
Finnland
2
Italien
2
Italy
2
USA
2
United States
2
Vergleich
2
Brand
1
Brand image
1
Brand management
1
Consumer attitudes
1
Digital communication
1
Markenartikel
1
Markenführung
1
Markenimage
1
Perception
1
Practitioners
1
Replication study
1
Survey
1
Verbrauchereinstellung
1
Wahrnehmung
1
ad priming
1
advertising
1
attitudes
1
brand attitude
1
brand placement
1
brand recall
1
cross-cultural research
1
measurement invariance
1
media priming
1
product placement
1
prominent
1
subtle
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Gistri, Giacomo
Dens, Nathalie
10
Pelsmacker, Patrick de
10
Matthes, Jörg
6
Naderer, Brigitte
6
Reijmersdal, Eva A. van
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Boerman, Sophie C.
4
Chan, Fong Yee
4
De Gregorio, Federico
4
Sung, Yongjun
4
Verhellen, Yann
4
Davtyan, Davit
3
Hudders, Liselot
3
Lowe, Ben
3
Natarajan, Thamaraiselvan
3
Neijens, Peter C.
3
Petrovici, Dan
3
Schramm, Holger
3
Stephen, Gladys
3
Vashisht, Devika
3
Arasu Balasubramaniam, Senthil
2
Callison, Coy
2
Cauberghe, Veroline
2
Chan, Fanny Fong Yee
2
Coker, Kesha K.
2
Gillespie, Brian
2
Gu, Jane Z.
2
Jublee, Daniel Inbaraj
2
Knoll, Johannes
2
Kuhn, Kerri-Ann L.
2
Muehling, Darrel D.
2
Muzellec, Laurent
2
Nelson, Michelle R.
2
Pantoja, Felipe
2
Patwardhan, Hemant
2
Pillai, Deepa
2
Redondo, Ignacio
2
Rossi, Patricia
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
2
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->