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subject:"Konsumentenverhalten"
~person:"Gordon, Brett R."
~person:"Kannan, P. K."
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Konsumentenverhalten
Mobile marketing
6
Internet marketing
5
Mobile Marketing
5
Online-Marketing
5
Consumer behaviour
4
Advertising
3
Werbung
3
Distribution channel
2
Mobile communications
2
Mobilkommunikation
2
Social Web
2
Social web
2
Vertriebsweg
2
Abfallentsorgung
1
Advertising effects
1
Beziehungsmarketing
1
Big Data
1
Big data
1
Data Mining
1
Data mining
1
Digital goods
1
Digitale Güter
1
Efficiency
1
Effizienz
1
Information intermediary
1
Information market
1
Informationsmarkt
1
Informationsvermittlung
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet
1
Internet der Dinge
1
Internet of Things
1
Internet of things
1
Mobile Anwendung
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Mobile Business
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Mobile application
1
Mobile business
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Mobile phone
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Gordon, Brett R.
Kannan, P. K.
Bamoriya, Hemant
4
Dwivedi, Yogesh Kumar
4
Cui, Xuebin
3
Giaglis, George M.
3
Katona, Zsolt
3
Rafieian, Omid
3
Rodgers, Shelly
3
Shareef, Mahmud Akhter
3
Stephen, Andrew T.
3
Thorson, Esther
3
Wilke, Kai
3
Yoganarasimhan, Hema
3
Agarwal, Reeti
2
Amirkhanpour, Monaliz
2
Avis, Mark
2
Azemi, Yllka
2
Baek, Tae Hyun
2
Bart, Yakov
2
Bauer, Hans H.
2
Baye, Irina
2
Bernritter, Stefan F.
2
Dix, Steve
2
Drossos, Dimitris A.
2
Gaiser, Christian
2
Gao, Tao
2
Ghose, Anindya
2
Heinemann, Gerrit
2
Högberg, Johan
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Jamieson, Kyle
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Jerath, Kinshuk
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Karjaluoto, Heikki
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Ketelaar, Paul E.
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Kumar, Vinod
2
Lekakos, George
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Leppäniemi, Matti
2
Luo, Xueming
2
Maseke, Bernardus Franco
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Mehrotra, Ankit
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Journal of marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
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ECONIS (ZBW)
4
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The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
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2
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
3
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
4
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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