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subject:"Konsumentenverhalten"
~person:"Hermann, Erik"
~person:"Russell-Bennett, Rebekah"
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Konsumentenverhalten
Consumer behaviour
4
Homosexuality
4
Homosexualität
4
Beziehungsmarketing
2
Einzelhandel
2
Relationship marketing
2
Retail trade
2
Advertising
1
Apparel retailing
1
Commercial friendships
1
Consumption
1
Gay consumers
1
Gay employees
1
Gay-straight friendships
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Gay-straight relationships
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Luxury goods
1
Luxury retailing
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Luxusgüter
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Meta-Analyse
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Meta-analysis
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Private consumption
1
Privater Konsum
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Retail employees
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Retail relationships
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Sexual orientation
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Sexuality
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Sexualität
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Textile distribution
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English
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Hermann, Erik
Russell-Bennett, Rebekah
Ro, Heejung
3
Um, Nam-Hyun
3
Eisend, Martin
2
Jacobsen, Joyce P.
2
Rosenbaum, Mark S.
2
Zeller, Adam
2
Aayushi Singh
1
Aung, May
1
Bauer, Hans H.
1
Bauwens, Joke
1
Berezan, Orie
1
Bond, Bradley J.
1
Branton, Scott E.
1
Braun, Kerstin
1
Byun, Sang-Eun
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Cheah, Chee Wei
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Chinchanachokchai, Sydney
1
Cleff, Thomas
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Compton, Cristin A.
1
DeMotta, Yoshiko
1
Demunter, Rein
1
Dolan, Rebecca
1
Drennan, Judy
1
Drescher, Michael
1
Driel, Irene I. van
1
Eichert, Christian A.
1
Elliott, Richard
1
Etheridge, Jane
1
Faber, Ronald J.
1
Farrell, Justine Rapp
1
Ferié, Frederik
1
Geuens, Maggie
1
Ginder, Whitney
1
Gudelunas, David
1
Hanson-Rasmussen, Nancy
1
Hildebrand, Diogo
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Hsieh, Ming Huei
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Kates, Steven M.
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Journal of retailing and consumer services
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
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ECONIS (ZBW)
4
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1
Sexual orientation and consumption : why and when do homosexuals and heterosexuals consume differently?
Eisend, Martin
;
Hermann, Erik
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 678-696
Persistent link: https://www.econbiz.de/10012494710
Saved in:
2
Consumer responses to homosexual imagery in advertising : a meta-analysis
Eisend, Martin
;
Hermann, Erik
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 380-400
Persistent link: https://www.econbiz.de/10012201470
Saved in:
3
"I'll wait for him" : understanding when female shoppers prefer working with gay male sales associates
Rosenbaum, Mark S.
;
Russell, Eric M.
;
Russell-Bennett, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 172-179
Persistent link: https://www.econbiz.de/10011697986
Saved in:
4
Commercial friendships between gay sales associates and straight female customers in luxury settings : a proposed theoretical framework
Rosenbaum, Mark S.
;
Russell-Bennett, Rebekah
;
Drennan, Judy
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 179-186
Persistent link: https://www.econbiz.de/10011388124
Saved in:
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