"I'll wait for him" : understanding when female shoppers prefer working with gay male sales associates
Year of publication: |
May 2017
|
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Authors: | Rosenbaum, Mark S. ; Russell, Eric M. ; Russell-Bennett, Rebekah |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 36.2017, p. 172-179
|
Subject: | Retail employees | Gay employees | Gay-straight relationships | Touch | Apparel retailing | Relationship marketing | Einzelhandel | Retail trade | Beziehungsmarketing | Konsumentenverhalten | Consumer behaviour | Homosexualität | Homosexuality | Textilhandel | Textile distribution |
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