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subject:"Konsumentenverhalten"
~person:"Klaus, Philipp"
~person:"Le Dung"
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Konsumentenverhalten
Consumer behaviour
4
Event marketing
4
Event-Marketing
4
Customer satisfaction
2
Emotion
2
Emotions
2
Kundenzufriedenheit
2
Affect-driven behavior
1
Age
1
Beziehungsmarketing
1
Cognition
1
Cognitive appraisal theory
1
Customer experience
1
Customer experience dynamics
1
Customer experience management
1
Decision
1
Decision-making
1
Dienstleistungsmarketing
1
Entscheidung
1
Event
1
Experiential marketing
1
Imagery processing
1
Kognition
1
Marketing management
1
Marketingmanagement
1
Performance measurement
1
Performance-Messung
1
Relationship marketing
1
Services marketing
1
Tourism
1
Tourism marketing
1
Tourismus
1
Tourismusmarketing
1
Viral marketing
1
Virales Marketing
1
experiential marketing
1
imagination
1
systematic review
1
tourist experiences
1
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English
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Klaus, Philipp
Le Dung
Schmitt, Bernd
6
Taheri, Babak
6
Bauer, Hans H.
4
Jahn, Steffen
4
Scheinbaum, Angeline Close
4
Brakus, J. Joško
3
Carlson, Jamie
3
Drengner, Jan
3
Ermer, Beatrice
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Schliewe, Jana
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Bruhn, Manfred
2
Cai, Liping A.
2
Dias, Álvaro Lopes
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
Gori, Keith
2
Heinrich, Daniel
2
Knobloch, Uli
2
LaTour, Michael S.
2
Laas, Elisabeth
2
Lee, Woojin
2
Li, Hui
2
Li, Mimi
2
Lohmann, Guilherme
2
Miao, Li
2
Muskat, Birgit
2
O'Gorman, Kevin
2
Opaschowski, Horst W.
2
Pine, B. Joseph
2
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International journal of hospitality management
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
4
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1
Editorial: guiding directions and propositions : placing dynamics at the heart of customer experience (CX) research
Klaus, Philipp
;
Kuppelwieser, Volker
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012434360
Saved in:
2
How to win the consumer's heart? : exploring appraisal determinants of consumer pre-consumption emotions
Le Dung
;
Pratt, Marlene
;
Wang, Ying
;
Scott, Noel
; …
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293951
Saved in:
3
Applying experiential marketing in selling tourism dreams
Le Dung
;
Scott, Noel
;
Lohmann, Guilherme
- In:
Journal of travel and tourism marketing
36
(
2019
)
2
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012179393
Saved in:
4
EXQ : a multiple-item scale for assessing service experience
Klaus, Philipp
;
Maklan, Stan
- In:
Journal of service management
23
(
2012
)
1
,
pp. 5-33
Persistent link: https://www.econbiz.de/10009534370
Saved in:
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