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subject:"Konsumentenverhalten"
~person:"Ko, Yong Jae"
~person:"Yoshida, Masayuki"
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Search: subject_exact:"Sportorganisation"
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Konsumentenverhalten
Sport organization
14
Sportorganisation
14
Sportmarketing
12
Sports marketing
12
Professional sports
11
Profisport
11
Consumer behaviour
9
Arbeitsgruppe
6
Football
6
Fußball
6
Team
6
Sport
5
Brand management
4
Markenführung
4
Social Web
4
Social web
4
Sports
4
Community
3
Gemeinschaft
3
Team identification
3
USA
3
United States
3
Beziehungsmarketing
2
Brand image
2
Markenimage
2
Relationship marketing
2
Reputation
2
Satisfaction
2
Sport event
2
Sportveranstaltung
2
Website
2
Zufriedenheit
2
brand community
2
group perception
2
Ball game
1
Ballsport
1
Brand equity
1
Club theory
1
Clubtheorie
1
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English
9
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Ko, Yong Jae
Yoshida, Masayuki
Heere, Bob
8
Kunkel, Thilo
8
Delia, Elizabeth B.
7
Katz, Matthew
7
McDonald, Heath
7
Wann, Daniel L.
7
Doyle, Jason P.
6
Funk, Daniel C.
6
Shuv-Ami, Avichai
6
Uhrich, Sebastian
6
Biscaia, Rui
5
Kim, Yu Kyoum
5
Lock, Daniel
5
Sveinson, Katherine
5
Ahn, Taesoo
4
Anagnostopoulos, Christos
4
Baker, Thomas A., III.
4
Drayer, Joris
4
Havard, Cody T.
4
Hoeber, Larena
4
Jang, Wonseok
4
Theodorakis, Nicholas D.
4
Vrontis, Demetris
4
Zhang, James J.
4
Asada, Akira
3
Behnam, Mohsen
3
Behrens, Anton
3
Byon, Kevin K.
3
Cayolla, Ricardo
3
Chang, Yonghwan
3
Delshab, Vahid
3
Filo, Kevin
3
Inoue, Yuhei
3
James, Jeffrey D.
3
Kim, Sungkyung
3
Kwak, Dae Hee
3
Lee, Jin Kyun
3
Manoli, Argyro Elisavet
3
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Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport management review
3
Corporate reputation review
2
Journal of retailing and consumer services
1
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ECONIS (ZBW)
9
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1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality
Yoshida, Masayuki
;
Sato, Mikihiro
;
Doyle, Jason P.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014318067
Saved in:
3
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
4
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
5
The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport
Gordon, Brian S.
;
Yoshida, Masayuki
;
Nakazawa, Makoto
; …
- In:
Corporate reputation review
24
(
2021
)
2
,
pp. 76-94
Persistent link: https://www.econbiz.de/10012500232
Saved in:
6
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
7
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
8
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
9
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
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