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subject:"Konsumentenverhalten"
~person:"Le Dung"
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Konsumentenverhalten
Consumer behaviour
2
Event marketing
2
Event-Marketing
2
Affect-driven behavior
1
Cognition
1
Cognitive appraisal theory
1
Decision
1
Decision-making
1
Emotion
1
Emotions
1
Entscheidung
1
Event
1
Experiential marketing
1
Imagery processing
1
Kognition
1
Marketing management
1
Marketingmanagement
1
Tourism
1
Tourism marketing
1
Tourismus
1
Tourismusmarketing
1
experiential marketing
1
imagination
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systematic review
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tourist experiences
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Le Dung
Schmitt, Bernd
6
Taheri, Babak
6
Bauer, Hans H.
4
Jahn, Steffen
4
Scheinbaum, Angeline Close
4
Brakus, J. Joško
3
Carlson, Jamie
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Drengner, Jan
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Ermer, Beatrice
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Kirchgeorg, Manfred
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Krishen, Anjala S.
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Schliewe, Jana
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Zarantonello, Lia
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Ai, Chi-Han
2
Aitken, Rob
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Bekmeier-Feuerhahn, Sigrid
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Benkenstein, Martin
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Bourgeon-Renault, Dominique
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Bruhn, Manfred
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Cai, Liping A.
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Dias, Álvaro Lopes
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Farrington, Thomas
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Franke, Marie-Kristin
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Gilmore, James H.
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Gori, Keith
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Heinrich, Daniel
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Klaus, Philipp
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Knobloch, Uli
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LaTour, Michael S.
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Laas, Elisabeth
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Lee, Woojin
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Li, Hui
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Li, Mimi
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Lohmann, Guilherme
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Miao, Li
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Muskat, Birgit
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O'Gorman, Kevin
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Opaschowski, Horst W.
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Pine, B. Joseph
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International journal of hospitality management
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
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1
How to win the consumer's heart? : exploring appraisal determinants of consumer pre-consumption emotions
Le Dung
;
Pratt, Marlene
;
Wang, Ying
;
Scott, Noel
; …
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293951
Saved in:
2
Applying experiential marketing in selling tourism dreams
Le Dung
;
Scott, Noel
;
Lohmann, Guilherme
- In:
Journal of travel and tourism marketing
36
(
2019
)
2
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012179393
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