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subject:"Konsumentenverhalten"
~person:"Neijens, Peter C."
~person:"Rossi, Patricia"
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Search: subject_exact:"Brand placement"
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Konsumentenverhalten
Consumer behaviour
5
Product Placement
5
Product placement
5
Advertising effects
3
Fernsehwerbung
3
Television advertising
3
Werbewirkung
3
Auskunftspflicht
1
Brand image
1
Corporate disclosure
1
Disclosure regulation
1
Empirical method
1
Empirische Methode
1
France
1
Frankreich
1
Luxury goods
1
Luxusgüter
1
Markenimage
1
Public relations
1
Sponsoring
1
Sponsorship
1
Unternehmenspublizität
1
Visual perception
1
Visuelle Wahrnehmung
1
Word
1
brand placement
1
disclosure
1
involvement
1
luxury
1
memory
1
persuasion
1
product placement
1
purchase intention
1
recall
1
recognition
1
sponsorship
1
Öffentlichkeitsarbeit
1
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English
5
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Neijens, Peter C.
Rossi, Patricia
Dens, Nathalie
10
Pelsmacker, Patrick de
10
Matthes, Jörg
6
Naderer, Brigitte
6
Reijmersdal, Eva A. van
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Boerman, Sophie C.
4
Chan, Fong Yee
4
De Gregorio, Federico
4
Sung, Yongjun
4
Verhellen, Yann
4
Davtyan, Davit
3
Hudders, Liselot
3
Lowe, Ben
3
Natarajan, Thamaraiselvan
3
Petrovici, Dan
3
Schramm, Holger
3
Stephen, Gladys
3
Vashisht, Devika
3
Arasu Balasubramaniam, Senthil
2
Callison, Coy
2
Cauberghe, Veroline
2
Chan, Fanny Fong Yee
2
Coker, Kesha K.
2
Gillespie, Brian
2
Gistri, Giacomo
2
Gu, Jane Z.
2
Jublee, Daniel Inbaraj
2
Knoll, Johannes
2
Kuhn, Kerri-Ann L.
2
Muehling, Darrel D.
2
Muzellec, Laurent
2
Nelson, Michelle R.
2
Pantoja, Felipe
2
Patwardhan, Hemant
2
Pillai, Deepa
2
Redondo, Ignacio
2
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Journal of advertising : official publication of the American Academy of Advertising
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
5
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1
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
2
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
3
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
4
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
5
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
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