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subject:"Konsumentenverhalten"
~person:"Pelsmacker, Patrick de"
~person:"Rossi, Patricia"
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Search: subject_exact:"Brand placement"
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Konsumentenverhalten
Product Placement
17
Product placement
17
Advertising effects
15
Werbewirkung
15
Consumer behaviour
12
Brand management
10
Markenführung
10
Brand image
9
Markenimage
9
Brand
5
Brand placement
5
Markenartikel
5
Belgien
4
Belgium
4
Fernsehwerbung
4
Television advertising
4
brand attitude
3
Brand attitude
2
Cognition
2
Fernsehprogramm
2
Film
2
Film industry
2
Filmwirtschaft
2
Kognition
2
Persuasion knowledge
2
Prominence
2
Television programme
2
brand placement
2
need for cognition
2
purchase intention
2
Associative Network Theory
1
Brand familiarity
1
Brand placement in fiction
1
Brand placement modality
1
Brand recall
1
Branded entertainment
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
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Undetermined
10
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Article
12
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12
Conference paper
2
Konferenzbeitrag
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English
12
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Pelsmacker, Patrick de
Rossi, Patricia
Dens, Nathalie
10
Matthes, Jörg
6
Naderer, Brigitte
6
Reijmersdal, Eva A. van
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Boerman, Sophie C.
4
Chan, Fong Yee
4
De Gregorio, Federico
4
Sung, Yongjun
4
Verhellen, Yann
4
Davtyan, Davit
3
Hudders, Liselot
3
Lowe, Ben
3
Natarajan, Thamaraiselvan
3
Neijens, Peter C.
3
Petrovici, Dan
3
Schramm, Holger
3
Stephen, Gladys
3
Vashisht, Devika
3
Arasu Balasubramaniam, Senthil
2
Callison, Coy
2
Cauberghe, Veroline
2
Chan, Fanny Fong Yee
2
Coker, Kesha K.
2
Gillespie, Brian
2
Gistri, Giacomo
2
Gu, Jane Z.
2
Jublee, Daniel Inbaraj
2
Knoll, Johannes
2
Kuhn, Kerri-Ann L.
2
Muehling, Darrel D.
2
Muzellec, Laurent
2
Nelson, Michelle R.
2
Pantoja, Felipe
2
Patwardhan, Hemant
2
Pillai, Deepa
2
Redondo, Ignacio
2
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International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
12
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1
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
2
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
3
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
4
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
6
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
7
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
8
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
9
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
10
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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