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subject:"Konsumentenverhalten"
~person:"Zarantonello, Lia"
~subject:"Großveranstaltung"
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Konsumentenverhalten
Großveranstaltung
Event marketing
4
Event-Marketing
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Consumer behaviour
3
Brand equity
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Markenführung
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Zarantonello, Lia
Fairley, Sheranne
6
Schmitt, Bernd
6
Taheri, Babak
6
Jahn, Steffen
5
Bauer, Hans H.
4
Drengner, Jan
4
Scheinbaum, Angeline Close
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Van Niekerk, Mathilda
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Brakus, J. Joško
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Carlson, Jamie
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Kirchgeorg, Manfred
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Krishen, Anjala S.
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Lee, Woojin
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Leenders, Mark A. A. M.
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Pechtl, Hans
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Ai, Chi-Han
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Aitken, Rob
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Alexandris, Kostas
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Franke, Marie-Kristin
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Gaus, Hansjoerg
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Review of marketing research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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From experiential psychology to consumer experience
Schmitt, Bernd
;
Brakus, J. Joško
;
Zarantonello, Lia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
Saved in:
2
Consumer experience and experiential marketing : a critical review
Schmitt, Bernd
;
Zarantonello, Lia
-
2013
Persistent link: https://www.econbiz.de/10009781365
Saved in:
3
Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia
;
Schmitt, Bernd
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
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