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subject:"Konsumentenverhalten"
~subject:"Brand image"
~subject:"IKEA of Sweden <Älmhult>"
~type_genre:"Case study"
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Konsumentenverhalten
Brand image
IKEA of Sweden <Älmhult>
Möbelhandel
22
Furniture retailing
21
Schweden
10
Sweden
10
Multinationales Unternehmen
9
Transnational corporation
9
International market entry
7
Internationaler Markteintritt
7
IKEA
5
IKEA Svenska Försäljnings AB <Ödåkra>
5
Business model
4
Geschäftsmodell
4
Schwedisch
4
Swedish
4
China
3
Lieferkette
3
Russia
3
Russland
3
Supply chain
3
Business history
2
Business process management
2
Deutschland
2
Furniture industry
2
Germany
2
Globalisierung
2
Globalization
2
Japan
2
Logistics provider
2
Logistikdienstleister
2
Marketing management
2
Marketingmanagement
2
Möbelindustrie
2
Prozessmanagement
2
Unternehmensgeschichte
2
1958-2009
1
2000-2011
1
Arbeitsverhalten
1
Auslandsinvestition
1
Ausländische Tochtergesellschaft
1
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Article
6
Book / Working Paper
3
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Case study
Article in journal
11
Aufsatz im Buch
11
Aufsatz in Zeitschrift
11
Book section
11
Fallstudie
9
Company information
2
Firmeninformation
2
Hochschulschrift
2
Thesis
2
Biografie
1
Collection of articles written by one author
1
Fallstudiensammlung
1
Graue Literatur
1
Market information
1
Marktinformation
1
Non-commercial literature
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Sammlung
1
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English
7
German
2
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Hefter, Katharina
2
Jonsson, Anna
2
Schmid, Stefan
2
Tarnovskaya, Veronika
2
Carlsson, Magnus
1
Danis, Wade
1
Deligonul, Seyda Z.
1
Elg, Ulf
1
Ghauri, Pervez N.
1
Yakhlef, Ali
1
Zaltman, Gerald
1
Zaltman, Lindsay
1
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Lund studies in economics and management
2
Asian business & management
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
9
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1
Strategic sourcing and category management : lessons learned at Ikea
Carlsson, Magnus
-
2019
-
Second edition
Persistent link: https://www.econbiz.de/10011986866
Saved in:
2
IKEA : aus Schweden in die Welt
Schmid, Stefan
;
Hefter, Katharina
- In:
Strategien der Internationalisierung : Fallstudien und …
,
(pp. 337-360)
.
2013
Persistent link: https://www.econbiz.de/10009682302
Saved in:
3
Market-driving strategy implementation through global supplier relationships
Elg, Ulf
;
Deligonul, Seyda Z.
;
Ghauri, Pervez N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009656751
Saved in:
4
The trinity of international strategy : adaptation, standardization and transformation
Yakhlef, Ali
- In:
Asian business & management
9
(
2010
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10003989995
Saved in:
5
A transnational perspective on knowledge sharing : lessons learned from IKEA's entry into Russia, China and Japan
Jonsson, Anna
- In:
The international review of retail, distribution and …
18
(
2008
)
1
,
pp. 17-44
Persistent link: https://www.econbiz.de/10003733229
Saved in:
6
The sure thing that flopped
Zaltman, Gerald
;
Zaltman, Lindsay
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
Saved in:
7
The mechanism of market driving with a corporate brand : the case of a global retailer
Tarnovskaya, Veronika
-
2007
Persistent link: https://www.econbiz.de/10003642873
Saved in:
8
IKEA : aus Schweden in die Welt
Schmid, Stefan
;
Hefter, Katharina
- In:
Strategien der Internationalisierung : Fallstudien und …
,
(pp. 305-321)
.
2007
Persistent link: https://www.econbiz.de/10003560525
Saved in:
9
Knowledge sharing across borders : a study in the IKEA world
Jonsson, Anna
-
2007
Persistent link: https://www.econbiz.de/10003652521
Saved in:
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