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subject:"Konsumentenverhalten"
~subject:"Brand image"
~subject:"Schwedisch"
~type_genre:"Case study"
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Brand image
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Möbelhandel
22
Furniture retailing
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10
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10
Multinationales Unternehmen
9
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9
IKEA of Sweden <Älmhult>
8
International market entry
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Internationaler Markteintritt
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IKEA
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IKEA Svenska Försäljnings AB <Ödåkra>
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Asian business & management
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Harvard business review : HBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Intercultural management : a case-based approach to achieving complementarity and synergy
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
IKEA's ethical controversies in Saudi Arabia
Miska, Christof
;
Pleskova, Michaela
- In:
Intercultural management : a case-based approach to …
,
(pp. 120-133)
.
2016
Persistent link: https://www.econbiz.de/10011459173
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2
Market-driving strategy implementation through global supplier relationships
Elg, Ulf
;
Deligonul, Seyda Z.
;
Ghauri, Pervez N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009656751
Saved in:
3
The trinity of international strategy : adaptation, standardization and transformation
Yakhlef, Ali
- In:
Asian business & management
9
(
2010
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10003989995
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4
A transnational perspective on knowledge sharing : lessons learned from IKEA's entry into Russia, China and Japan
Jonsson, Anna
- In:
The international review of retail, distribution and …
18
(
2008
)
1
,
pp. 17-44
Persistent link: https://www.econbiz.de/10003733229
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5
The sure thing that flopped
Zaltman, Gerald
;
Zaltman, Lindsay
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
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