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subject:"Konsumentenverhalten"
~subject:"Empirical method"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbemusik"
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Konsumentenverhalten
Empirical method
Advertising music
55
Werbemusik
55
Consumer behaviour
32
Advertising effects
22
Werbewirkung
22
Brand management
19
Markenführung
19
Music
16
Musik
16
Brand image
13
Markenimage
13
Music industry
12
Musikwirtschaft
12
Advertising
10
Werbung
10
Emotion
7
Brand
6
Markenartikel
6
Einzelhandel
5
Retail trade
5
Corporate reputation
4
Fernsehwerbung
4
Firmenimage
4
Hörfunkwerbung
4
Internet marketing
4
Online-Marketing
4
Radio advertising
4
Television advertising
4
USA
4
United States
4
Bibliometrics
3
Bibliometrie
3
Ladengestaltung
3
Perception
3
Personality psychology
3
Persönlichkeitspsychologie
3
Psychology of advertising
3
Sales promotion
3
Sonic branding
3
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15
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1
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Article
32
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Article in journal
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32
Hochschulschrift
4
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3
Aufsatz im Buch
1
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English
32
Author
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Anand, Sandip
2
Craton, Lincoln G.
2
Raja, Md Washim
2
Abolhasani, Morteza
1
Allan, David
1
Andersson, Pernille K.
1
Anglada-Tort, Manuel
1
Areni, Charles Scott
1
Aurand, Timothy W.
1
Baker, David John
1
Ballouli, Khalid
1
Bennett, Gregg
1
Beukeboom, Camiel J.
1
Bonnin, Gaël
1
Boulbry, Gae͏̈lle
1
Bui, M̃y
1
Calvert, Gemma Anne
1
Chebat, Jean-Charles
1
Cho, Yoon-Na
1
Choi, Beomjoon
1
Dubé, Laurette
1
Egermann, Hauke
1
Ferreira, Diogo Conque Seco
1
Goudey, Alain
1
Gustafsson, Anders
1
Gustafsson, Clara
1
Guéguen, Nicolas
1
Hackathorn, Jana
1
Hang, Haiming
1
Haws, Kelly L.
1
Herrmann, Andreas
1
Herzog, Martin
1
Hong, You Jeong
1
Hou, Jianrong
1
Jacob, Céline
1
Kellaris, James J.
1
Kemp, Elyria
1
Kintzer, Alex
1
Knoferle, Klemens M.
1
Koh, Hyeseung Elizabeth
1
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Marketing letters : a journal of research in marketing
3
The journal of consumer marketing
3
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of management analytics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of applied business research
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The service industries journal
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ECONIS (ZBW)
32
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32
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Saved in:
4
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
5
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
6
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
7
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
8
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
9
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
10
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
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