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subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Book section"
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Multisensory packaging : designing new product experiences
6
Brands : interdisciplinary perspectives
1
Cases on branding strategies and product development : successes and pitfalls
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Managing Sustainability : Perspectives From Retailing and Services
1
Marketing, creativity and experiential design
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
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Sensory marketing : research on the sensuality of products
1
The Routledge companion to consumer behavior
1
Verpackung - Medium im Trend der Wünsche : Marketing-Instrument Verpackung
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Vorträge zur Hochschultagung 2007 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
1
Vorträge zur Hochschultagung 2009 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
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To pack sustainably or not to pack sustainably? : a review of the relationship between consumer behaviour and sustainable packaging
Murtas, Gabriele
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
Managing Sustainability : Perspectives From Retailing …
,
(pp. 147-168)
.
2022
Persistent link: https://www.econbiz.de/10013417647
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2
A study of colour preferences on packaging considering customers' connotations : insights from Iranian Saffron
Serajzahedi, Armita
;
Mosaddad, Seyed Hashem
; …
- In:
Marketing, creativity and experiential design
,
(pp. 57-72)
.
2021
Persistent link: https://www.econbiz.de/10012821019
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3
Drivers, consequences, and remedies of biased size perceptions in marketing
Ordabayeva, Nailya
;
Chandon, Pierre
- In:
The Routledge companion to consumer behavior
,
(pp. 65-81)
.
2020
Persistent link: https://www.econbiz.de/10012316112
Saved in:
4
Food imagery and transparency in product packaging
Simmonds, Gregory
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 49-77)
.
2019
Persistent link: https://www.econbiz.de/10011958969
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5
The role of typeface in packaging design
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 79-101)
.
2019
Persistent link: https://www.econbiz.de/10011958973
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6
The multisensory analysis of product packaging framework
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 191-223)
.
2019
Persistent link: https://www.econbiz.de/10011958993
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7
Influencing healthy food choice through multisensory packaging design
Fenko, Anna
- In:
Multisensory packaging : designing new product experiences
,
(pp. 225-255)
.
2019
Persistent link: https://www.econbiz.de/10011959003
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8
Sonic packaging : how packaging sounds influence multisensory product evaluation
Wang, Qian Janice
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 103-125)
.
2019
Persistent link: https://www.econbiz.de/10011959017
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9
The consumer neuroscience of packaging
Spence, Charles
;
Velasco, Carlos
;
Petit, Olivia
- In:
Multisensory packaging : designing new product experiences
,
(pp. 319-347)
.
2019
Persistent link: https://www.econbiz.de/10011959018
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10
Ariika bean bags : a successful brand capable of international expansion?
Hussein, Rania
;
Mostafa, Hend
- In:
Cases on branding strategies and product development : …
,
(pp. 277-297)
.
2015
Persistent link: https://www.econbiz.de/10010504634
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