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subject:"Konsumentenverhalten"
~subject:"Online retailing"
~type_genre:"Aufsatz im Buch"
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Konsumentenverhalten
Online retailing
Distribution channel
555
Vertriebsweg
555
Deutschland
101
Germany
101
Theorie
98
Theory
98
Einzelhandel
70
Retail trade
69
Beziehungsmarketing
61
Relationship marketing
61
E-commerce
60
Electronic Commerce
60
Online-Handel
59
Consumer behaviour
52
Marketing management
51
Marketingmanagement
51
Internet
33
Lieferantenmanagement
33
Supplier relationship management
33
Lieferkette
29
Supply chain
29
Physical distribution
27
Vertrieb
27
USA
26
United States
26
Preismanagement
23
Pricing strategy
23
Handelsmarketing
19
Retail marketing
19
Handel
17
Internet marketing
17
Logistics
17
Logistik
17
Online-Marketing
17
Trade
17
Game theory
15
International marketing
15
Internationales Marketing
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Aufsatz im Buch
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782
Aufsatz in Zeitschrift
782
Book section
98
Graue Literatur
53
Non-commercial literature
53
Hochschulschrift
44
Thesis
34
Arbeitspapier
32
Working Paper
32
Conference paper
14
Konferenzbeitrag
14
Case study
12
Fallstudie
12
Collection of articles of several authors
10
Sammelwerk
10
Konferenzschrift
5
Aufsatzsammlung
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German
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English
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Schögel, Marcus
5
Schröder, Hendrik
4
Heinemann, Gerrit
3
Weinberg, Peter
3
Wieser, Oliver
3
Zaharia, Silvia
3
Baal, Sebastian van
2
Birkhofer, Ben
2
Bohlmann, Annette
2
Diehl, Sandra
2
Ergenzinger, Rudolf
2
Fritz, Wolfgang
2
Hansen, Hans Robert
2
Hudetz, Kai
2
Karray, Salma
2
Madlberger, Maria
2
Schmidt, Inga
2
Tomczak, Torsten
2
Witek, Matthias
2
Çengel, Özgür
2
Agrawal, Jyoti
1
Altmeppen, Klaus-Dieter
1
Amrouche, Nawel
1
Angioni, Enrico
1
Aregger, Melanie
1
Armbruster-Reif, Karin
1
Balqiah, Tengku Ezni
1
Bamert, Thomas
1
Barber, Matthew
1
Baykal, Bilge
1
Beck, Ben B.
1
Benedicktus, Ray L.
1
Besemer, Simone
1
Bhatnagar, Ashita
1
Bhatnagar, Swati
1
Bilgin-Wührer, Zeynep
1
Binder, Jochen
1
Boyacı, Tamer
1
Bradley, Laura
1
Brady, Michael K.
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
7
Handbuch Multi-Channel-Marketing
6
Multichannel-Management
6
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
3
Electronic retailing
3
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
2
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
2
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
2
Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
2
Österreichs Hidden Champions aus Kundensicht - Kundensteuerung im Multi-Channel-Retailing - Informationsverhalten der Verwenderrolle im Buying Center - Kanalspezifische Fokussierungsstrategien im Online-Handel
2
A Research Agenda for Service Marketing
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Annals of operations research ; volume 244, number 2 (September 2016)
1
Applications of management science ; 16
1
Banking : services, opportunities and risks
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Brick & mortar shopping in the 21st century
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Channel strategies and marketing mix in a connected world
1
Contemporary issues in digital marketing
1
Cruise sector growth : managing emerging markets, human resources, processes and systems
1
Developing digital marketing : relationship perspectives
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Zukunft des Electronic Business
1
E-Commerce : Netze, Märkte, Technologien ; mit 33 Tabellen
1
E-Commerce im Handel : Status quo und Perspektiven
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-adoption and socio-economic impacts : emerging infrastructural effects
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Emerging issues in economics of development, business and finance
1
Enterprise applications and services in the finance industry : 4th International Workshop, FinanceCom 2008, Paris, France, December 13, 2008; revised papers
1
Fallstudien zur Unternehmensführung
1
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Global sustainability as a business imperative
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
1
Impact of globalization and advanced technologies on online business models
1
Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
1
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ECONIS (ZBW)
98
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1
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
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2
The importance of online retailers' ethics for traditional, online and multichannel customers
Skippari, Mika
;
Kajalo, Sami
;
Lindblom, Arto
- In:
Contemporary issues in digital marketing
,
(pp. 119-129)
.
2022
Persistent link: https://www.econbiz.de/10012698302
Saved in:
3
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
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4
How fair is the handling of the claimant customer? : a comparison between the e-mail and telephone channels
Tahali, Sara
;
Yildiz, Hélène
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 129-141)
.
2022
Persistent link: https://www.econbiz.de/10013338063
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5
How does omnichannel transform consumer behavior?
Gök, Özge Adan
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 27-42)
.
2021
Persistent link: https://www.econbiz.de/10012492052
Saved in:
6
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
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7
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
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8
Generational differences in omnichannel experience : rising new segment: Gen Z
Baykal, Bilge
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 117-132)
.
2021
Persistent link: https://www.econbiz.de/10012492363
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9
The hybrid shopping mile and its orbital customer journey mapping
Bilgin-Wührer, Zeynep
;
Wührer, Gerhard
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 133-152)
.
2021
Persistent link: https://www.econbiz.de/10012492365
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10
Integrating different channels : showrooming and webrooming : evolution of online channels
Türk, Elif
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 197-210)
.
2021
Persistent link: https://www.econbiz.de/10012492389
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